Marketers today have unprecedented, direct communication channels to prospects and customers that have come to dominate messaging. We tell our “stories” so quickly now, even to those who have just met us. Encounters in landing pages, YouTube videos, blog posts, Facebook postings, tweets, etc. all have the same purpose with those just getting to know […]
“Messaging” Didn’t Die; It Went Direct Read More »
According to a recent marketing performance management and measurement survey, 85 percent of marketers feel increasing pressure to measure marketing’s value and contribution, yet only 26 percent are capable of determining their impact on the business. Conducted by VisionEdge Marketing and ITSM, the survey provides a view into what best-in-class marketers, given an “A” grade by
Marketing Performance: How Do You Measure Up? Read More »
There’s a big difference between a direct product pitch and what we at our agency refer to as “storytelling.” The former can often be ignored or lost in the constantly rising sea of information, while true storytelling builds a compelling, memorable vignette that has lasting impact with your audience. One note: By using the term
Three Tips for Mastering the Art of Storytelling in the Digital Age Read More »
Today Kathy Cabrera, the founder of Red Clip Video, an affordable video production company that operates as a strategic multi-media services partner to Carabiner, joins us to share her insights on how to use Hollywood storytelling and video marketing to drive interest among prospects and encourage them to do business with you. In Kathy’s new
Three Reasons Why You Should Optimize Email Marketing with Video Now Read More »
I had lunch the other day with a friend who asked, hypothetically, if I thought passion for helping a community could be the basis for starting a company. My first thought was that anything can be the basis for starting a company, but can it be the basis for a successful one? I shrugged it
Can passion for helping a community be the basis for starting a company? Read More »
You might initially think that trade shows and social media are opposites. One’s an old-fashioned, feet-on-the-floor physical meet and greet, while the other is all about connecting online. But at second glance, you’re likely to see they both have the common goals of networking, relationship building and creating buzz. Social media can and should be
Bring Your Trade Show Online Read More »
In our May issue of the Carabiner Communications newsletter, we feature a number of articles alongside Peter Baron’s recent blog post, “The Entrepreneur and the Jedi Mind Trick Selfie.” Great reading in case you missed it – including Google’s plans to put Glass back together, some little-known facts about Apple’s design team, and helpful advice
Even Geeks Take a Pass on Google Glass Read More »
Unless your geek quotient is low, you know that a Jedi mind trick uses powerful suggestion to influence and control minds. Selfie has become so well-known that it’s Oxford Dictionaries’ 2013 word of the year. Two very important concepts! Welding them together to create a “Jedi mind trick selfie” produces a third concept, which is
The Entrepreneur and the Jedi Mind Trick Selfie Read More »
I just got back from Digital Summit 2014 in Atlanta, which is coined as “the event where industry leaders and top content converge.” Digital Summit ran from May 20-21 and featured over 100 thought leaders who are actively involved in shaping tomorrow’s platforms, processes and content that will impact how brands, media, fans, viewers and
Didn’t Attend Digital Summit 2014? Here’s the Digital Download! Read More »
We all know that images – photos, graphics, even animated GIFs – can significantly up the appeal of websites,blogs and other social content. And, many of us approach the use of such images with the mistaken assumption that “if we found it online and there’s no copyright notice, then it’s in the public domain and
Avoiding Online Image Copyright Issues Read More »
