Happy Holidays from Carabiner Communications!
Happy Holidays from everyone at Carabiner Communications. We hope your holidays will be filled with joy and laughter through the New Year.
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2014
Warming Up for 2015
It’s the time of year when people like me dust off their crystal balls, peer in for a look at what lies ahead, and share the goods with friends like you. This season, wearables and the Internet of Things and advances in mobile continue to dominate, and I expect we’ll all hear a good deal
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This Year B2B Buyers Increasingly Relied on Social Media. So What’s Your Plan for 2015?
As social networks have become more entrenched in business-to-business (B2B) communications and have garnered more widespread acceptance as viable marketing channels, has your company developed a solid plan around social media for 2015? There are nuances associated with establishing a social media presence, utilizing it correctly, and leveraging it for the needs and goals of
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Why Every Brand Needs a Story that Pops
Today, Kathy Cabrera from Red Clip Video shares a video interview she conducted with iconic Hollywood storyteller Richard Walter, chair of the UCLA MFA Screenwriting program. In the interview, Professor Walter expresses why he thinks every brand needs its own narrative in order to engage an audience of potential customers. Red Clip is an affordable video production company that
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Scrapping Strategic Tactics in Favor of Tactical Strategy
In a previous post, I suggested that the nature of “messaging” has changed so dramatically that the traditional messaging document, chock full of pre-launch analysis, is obsolete. I realized later that I stopped short. The traditional Grand Marketing Strategy for all start-up launches needs to be tossed in favor of a more flexible and athletic
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Key B2B Marketing Takeaways From Coke’s CMO Replacement
What does Coca-Cola replacing its CMO have to do with B2B marketing? Based on just the headline, you could conclude that this news is irrelevant to B2B marketing. However, B2B companies can learn a great deal from the recent marketing changes at Coke. Coke’s most recent CMO had a longer tenure than most in his
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Planning Your 2015 Content Marketing Strategy
A funny thing happened recently when I was attending one of my son’s baseball games. My husband was out-of-town due to work, so I decided to text him real-time updates on our son – messages like “he’s up at bat,” “first base” or “he struck out.” I’d neglected to bring my reading glasses to the
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This Ain’t Your Mama’s Meme: How B2B Marketers Can Successfully Tap into this Trend
As B2B companies continue to look for ways to stay relevant and top of mind amid the sea of information and content being generated daily, more and more are taking a page from their consumer-focused counterparts and turning to memes to help drive marketing and PR effectiveness. In its simplest form, a meme is a
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Smart Video Marketing at B2B Trade Shows
Today, we’re featuring a guest blog from Kathy Cabrera of Red Clip Video, a strategic multi-media services partner to Carabiner. Kathy shares her insights on smart video marketing practices at trade shows: Recently, I was at the JavaOne and Oracle OpenWorld events in San Francisco. As a video marketer, I was impressed by the number of savvy
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Developing Content that Converts
Why does that white paper you spent hours and hours developing not resonate with your prospects? How come that video you produced yielded so few downloads? Whether you’re a start-up or an established company, your initial communications with your target prospects and customers about your latest product or solution can be challenging. Creating compelling content
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