2014

Feeling Overwhelmed? Consider a Dashboard to Take the Work Out of Social Media Marketing

While social media sites have opened new avenues for better engaging with prospects and customers, the daily grind of keeping up with others’ posts and comments, and posting and tweeting yourself, across multiple platforms, can be exhausting. Enter social media dashboards – tools that can help you share content across multiple platforms and manage your […]

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3 Hollywood Tips for Giving Your Business Videos a “Blockbuster” Punch

Today, Kathy Cabrera from Red Clip Video shares her insights on how businesses can use Hollywood-style storytelling tactics to produce engaging content that will convert their target audiences into customers and advocates for their brand. Red Clip is an affordable video production company that operates as a strategic multi-media services partner to Carabiner. As a viewer

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Social Media’s Role in Product Design and Development

There was a time when companies weren’t the least bit interested to hear what consumers had to say about their products. Well, times have changed. Don’t get me wrong, there are still those companies who will remain nameless (although you know who you are) that could care less about what we think―even though they should.

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Maybe you can’t judge a book by its cover, but “looks” sure count with the solutions we create

Googling the exact phrase “Don’t judge a book by its cover” returns nearly 13 million results. That’s an astounding number of reminders that we shouldn’t judge a person by appearances, which is what the phrase means. While I think that’s absolutely true, that we shouldn’t make snap judgments about the people we meet, the continuous

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Social Media’s 10-Year Snapshot: High School Connections, Commerce and…Cat Videos

So what were you doing in 2004? While we were collectively recovering from Janet Jackson’s “wardrobe malfunction” during the Super Bowl half-time show and dealing with severe withdrawal because our favorite TV show “Friends” ended, Facebook was busy launching what many consider to be the lynchpin behind the social media revolution. Sure, other social media

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Three Quick Tips for Elevating Your Website’s Q4 Performance

Kathy Cabrera, founder of Red Clip Video, joins us today to share her insights on how to use Hollywood-style storytelling to help businesses produce video marketing content to engage their buying audiences. Red Clip is an affordable video production company that operates as a strategic multimedia services partner to Carabiner. Watch below as Kathy gives us

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New Metrics for Determining Marketing Success in the Digital Age

Coinciding with the celebration of Carabiner’s 10 years in business, we’re taking a look at how the role of marketers has evolved over time in order to support today’s increasingly digital-focused strategies. First, a history lesson: In the not “too” distant past, our performance benchmarks were focused primarily on gaining news clips. This was the

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Infographic: Celebrate a Decade of B2B Marketing and PR Evolution

Cue the birthday party horns. Let the balloons fly. Light the candles on the cake. Carabiner Communications is celebrating its 10-year anniversary. To commemorate this significant milestone, we’ve released a new infographic that takes a nostalgic roadtrip back in time to look at the top B2B marketing and PR trends that have shaped how corporate

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