While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B arenas. In either case, influencers are best defined as someone with the ability to impact the buying decision of a target audience. In B2C, influencers are often fashionistas, recording artists, celebrity chefs, and the like—especially […]
The Continued Rise of B2B Influencer Marketing Read More »
There’s a reason Millennials are nicknamed the “Selfie Generation” and the “Always-On Generation.” They’re by far the most digitally connected group our nation has ever experienced. As marketers, how do you reach and engage them? Read our blog to find out.
Millennial Marketing: 4 Tips for Engaging Our Most Connected Generation Read More »
If you’re a business executive—or a part of any kind of business—having a LinkedIn profile is basically a requirement, and it should be. The social platform dedicated to business networking now has 630 million members, including 90 million senior-level influencers and 63 million decision-makers. To attest to the platform’s importance, studies show that 80 percent
5 Tips for Getting More from LinkedIn Read More »
Storytelling is integral to the success of delivering marketers’ messages. Carabiner takes a look back at the last 14 years to see how B2B marketing has changed and how we consume information has evolved.
Infographic: A Road Trip Mapping the Last 14 Years of Storytelling Read More »
Healthcare marketing can be a challenge when gatekeepers surround decision makers. Read how we helped a healthcare client leverage a micro-influencer strategy to amplify a CEO’s voice and build trust.
Micro-Influencer Marketing in Healthcare Read More »
B2B marketers must adapt to the changing ways their target customers interact in the online world. To help, we offer B2B PR pros three best practices from their B2C counterparts that reflect the changing ways businesses make their purchasing decisions.
What B2B Can Learn from B2C Read More »
