Business Strategy & Insight

Online Critics and Hecklers: 5 Ways To Handle With Diplomacy

Online Critics and Hecklers: 5 Ways To Handle With Diplomacy

In our digital age where every brand’s move is scrutinized under the social media microscope, encountering critics and hecklers is an inevitable part of things. Yet, over half of brands say they do not have an effective strategy in place to deal with comments on their social pages.  The adage “Don’t feed the trolls” serves […]

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As Our Population Grows Older, So Does Demand For AgeTech

As Our Population Grows Older, So Does Demand For AgeTech

According to the Urban Institute, the number of Americans 65 and older will more than double to reach 80 million by 2040. At the same time, the number of adults 85 and older—those most likely to need personal assistance—will nearly quadruple. As our population ages, the desire to maintain independence and dignity, especially in one’s

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Shadow Summit

AEC Shadow Summit: Advancing the Science of Building Technology

Last week, Carabiner CEO Peter Baron and I were given a glimpse into the future of building technology at the 2023 AEC Shadow Summit in Atlanta—hosted by Shadow Partners and its founder KP Reddy. During the two-day event, we participated in more than 15 informative sessions and met with dozens of thought leaders in the

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Omnichannel Marketing

6 Best Practices for Mastering Omnichannel Marketing

Desktops, tablets, and smartphones, oh my… In our fast-paced digital landscape, customers are interacting with brands across multiple channels, creating a need for seamless customer experiences across various devices and touchpoints to drive engagement and loyalty. In fact, businesses with strong omnichannel customer engagement strategies retain on average 89% of their customers, compared to just

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Video Marketing

From Views to Customers: Why Video Marketing Is A Game-Changer

With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact, the highest-ever proportion of marketers (96 percent) say they value video as an important part of their marketing strategy in 2023.  Here is just some of what the use of video in marketing can offer:

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Tips for Workplace Stress

Staying Sane In The Workplace: 5 Steps For Reducing Stress

The modern workplace can be a fast-paced, high-pressure environment, so it’s little wonder that stress can take a toll. For example, as a marketer, you may be wearing multiple hats while trying to hit your KPIs and doing more with less resources and budget.  In fact, according to The American Institute of Stress (yes, there

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SEO Rankings

Climb The Search Rankings Through Effective SEO

Search Engine Optimization (SEO) is an important tool for businesses to improve their website visibility, enhance credibility, and reach new customers. As more buyers rely on search engines (Google is of course the big kahuna) to conduct their research and find solutions, brands have realized that having a strong presence in search engine results is

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