Carabiner recently developed a case study to serve as a basis for marketing outreach on a client’s behalf. The task involved interviewing one of the client’s customers, a company among the first to deploy a new product offering, to capture the customer experience. We were already well acquainted with the new offering’s general benefits, having […]
Can You Tell Your Story as Well as Your Customers Can? Read More »
On April 14, 2014, LinkedIn will remove the Products & Services tab from all Company Pages, in favor of presenting that content through more engaging and valuable features―namely the Showcase Pages. The Showcase Pages build upon the principle of the Products & Services tab: highlighting subsets of the parent company. However, where the Products &
In Lockstep with LinkedIn Showcase Pages Read More »
Content marketing is a super buzzword these days, but do you absolutely know what it is? And how it’s different from general, garden-variety marketing? For one thing, content marketing should be marketing without the direct sales pitch. According to the Content Marketing Institute, it’s a technique of “creating and distributing valuable, relevant content to attract
Best Practices for Content Marketing Read More »
If you’re like most people, your most vivid memory of science class in high school is dissecting a frog. For most of us, this wasn’t an experience that pushed us to have a love of science. To help inspire a greater curiosity about science and technology in the natural world, the Atlanta Science Festival is
Hands-on Science Laboratory at Georgia World Congress Center Read More »
In my year-end blog post, I predicted that 2014 would be the year of the great marketing U-turn – the year in which marketers fully harness digital marketing tools to begin speaking primarily to individuals, not to the groups in which we believe they are members. My focus at that time was customer acquisition –
Treating the Customer as an Individual Read More »
For the sixth year running, Carabiner was out in full force at SoCon, the Southeast’s largest social media “un-conference.” At this annual event, the best and brightest brands, businesses and social media practitioners congregate to explore social media – including what it is now and what it will be in the future. In case you
LinkedIn is the ultimate networking platform for professionals. But many think of it primarily as a platform for promoting their professional experience in order to secure a new job, or use it as part of their background search when seeking potential new employees. Well, LinkedIn is hoping to change that. The company recently launched its
Is LinkedIn’s New Publishing Feature Right For You? Read More »
We are often asked this question here at our agency, particularly by our clients who are budgeting their PR and marketing spend. Should they still be earmarking funds for traditional media? With the rise of social media, aren’t press releases and journalist interviews becoming a thing of the past? Well, yes and no. I
Is Media Relations a Dying Breed? Read More »
The more I look into crowdfunding, specifically the coming of equity crowdfunding, the more I’m intrigued by the democratization of capital infusions it should soon represent for entrepreneurs. For those who are unfamiliar with it, “crowdfunding” refers to networks of individuals who pool their money through websites to support the efforts of individuals or organizations.
Crowdfunding: Is Entrepreneurial Acceleration Headed Our Way? Read More »
It couldn’t last forever. Social media has finally grown up and realized it had to get a real job. What I mean is that social media is no longer free! If you want to truly engage your audience with content – especially on Facebook and LinkedIn – you’ll have to PAY to optimize reach. The
No Free Lunch: The Importance of Paid Social Media Read More »
