With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of time to posting to at least one platform, if not more than one. But do you ever wonder if your social activities are worth all the time and effort? Sure, your audience is on social, […]
5 Ways to Wake Up Sleepy Social Media Efforts Read More »
If you’re a business executive—or a part of any kind of business—having a LinkedIn profile is basically a requirement, and it should be. The social platform dedicated to business networking now has 630 million members, including 90 million senior-level influencers and 63 million decision-makers. To attest to the platform’s importance, studies show that 80 percent
5 Tips for Getting More from LinkedIn Read More »
Social selling should be a critical part of your sales process these days. And, if you aren’t social selling, chances are you’re leaving money on the table. Read to learn more about social selling and how it fits into your overall strategy.
Why You Should Care About Social Selling Read More »
On April 14, 2014, LinkedIn will remove the Products & Services tab from all Company Pages, in favor of presenting that content through more engaging and valuable features―namely the Showcase Pages. The Showcase Pages build upon the principle of the Products & Services tab: highlighting subsets of the parent company. However, where the Products &
In Lockstep with LinkedIn Showcase Pages Read More »
It couldn’t last forever. Social media has finally grown up and realized it had to get a real job. What I mean is that social media is no longer free! If you want to truly engage your audience with content – especially on Facebook and LinkedIn – you’ll have to PAY to optimize reach. The
No Free Lunch: The Importance of Paid Social Media Read More »
