Peter Baron, founder and principal of Carabiner Communications, speaks with Evelyn Ashley and John Monahon of Trusted Counsel about the importance of a brand promise, and how to deliver on it.
Segment 2 of In Process podcast about PR and marketing considerations before selling a business. Evelyn Ashley and John Monahon of Trusted Counsel interview Peter Baron, Founder and Principal of Carabiner Communications, about the importance of not leaving the PR and marketing teams on the bleachers when an exit is being planned.
As technology drives us ahead, Peter Baron provides advice to the marketing strategist on embracing new ideas and keeping an eye towards the future, considering both sides of the coin and the tech impact on long-range plans for business.
In the 30 years that I’ve worked in the tech and life science sectors in Atlanta, I’ve met some really smart people. In my “B2B Visions” series of posts, I am taking the opportunity to introduce you to some of them. Today, I have the pleasure of sharing a conversation I had with Bill Jones of local VC firm, TechOperators.