Are you embracing a modern marketing approach while your sales team struggles to keep up? It’s important for marketing and sales to align around how they communicate with leads. Consistent communications that help prospects solve their problems will win more often than not. Here’s how to modernize your sales team to support pragmatic marketing efforts.
Marketing automation and CRM solutions provide insightful metrics, however, it’s important for you not to rely solely on these numbers when it comes to your lead generation program. Why it’s critical for you to understand your lead sources well, including both the quantity and quality of leads.
When you dine at restaurants, good servers will converse with you to learn more about your tastes so they can recommend dishes that appeal to you. Unless you are a regular customer, it’s unlikely that they know enough about what you like to provide you with a tailored recommendation. Fortunately, B2B marketing and sales representatives don’t have this problem.