Peter Baron

Although Peter began his career with a large PR agency in NYC, he ultimately found his way to the warm and sunny South and made it home. True to our agency name, he is one connected guy—some folks think he knows pretty much everyone in the Atlanta tech community.

InnovATL 2023

InnovATL: Fueling Atlanta’s Innovation Ecosystem

By now, you may have heard about the recent launch of InnovATL, a new initiative developed in collaboration with Startup Atlanta, Venture Atlanta, and the Metro ATL Chamber.  InnovATL showcases the vibrant innovation ecosystem in Metro Atlanta, highlighting the growing number of tech-focused events taking place around Venture Atlanta, the crown jewel of the region’s startup

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Inform Your Buyer Personas

Inform Your Marketing Programs With Buyer Personas

A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers. When done properly, it can help your B2B to better understand its audience—including its needs, motivations, and buying hesitancies.  Knowing these factors helps marketers to create tailored and more compelling marketing content and campaigns. In

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