Unless you’ve been living under a rock these past months, it’s likely you’ve heard about the breakthrough advancements in artificial intelligence (AI). As this emerging technology continues to rapidly gain mainstream traction, so will its impact on the way we do all manners of business, including marketing. While benefits are clear, such as greater efficiency […]
How AI Impacts Marketing Content Creation Read More »
While blogging is an important part of any successful online marketing strategy, writing blog posts is a task many marketers dread. The average blog post takes about four hours to write, and because new blog content is required regularly for driving website traffic, it’s also a job that’s never finished as there is always another
6 Ways to Enhance Your Blog Content Read More »
Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants the audience to do next. For instance, does your content encourage the prospect to watch a video, download a free white paper, or make a phone call to interact with a salesperson? If not, then
How to Create Effective CTAs Read More »
A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers. When done properly, it can help your B2B to better understand its audience—including its needs, motivations, and buying hesitancies. Knowing these factors helps marketers to create tailored and more compelling marketing content and campaigns. In
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We’re heading into the final lap of 2022—which means the need for a 2023 marketing plan is looming. Such endeavors can fill many marketers with dread, but creating such a plan doesn’t have to be painful. Consider the question, “How do you eat an elephant?” The answer is one bite at a time. While a
Why Your 2023 Marketing Planning Should Start Now Read More »
Wendy Ellin is a workplace productivity consultant, international speaker, and the #1 bestselling author of the book “Working From Home…How’s That Working For You?” Wendy has drawn from her 20-plus successful years in the corporate arena to help others master the real-life work challenges we all experience, from email overload and task prioritization to taking
Work Smarter, Not Harder: A Q&A With Wendy Ellin Read More »
While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021, there were 850,000 active podcasts, a 20-percent-plus growth over the previous year. Nearly 60 percent of people in the United States listen to podcasts, with 28 percent listening on a weekly basis. There are podcasts
Hear Us Out: 7 Tips for Starting Your Own Podcast Read More »
I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some of the current challenges and opportunities for digitally transforming healthcare. One striking theme that came up repeatedly during the event and across all industry segments, from healthcare providers to pharmacies to long-term care facilities, was
The Role of Digital Automation in Reducing Demands on Healthcare Staff Read More »
In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and revenue generation are almost always part of the conversation. Even companies that have just come off a successful campaign want to know how they can do things a bit better the next time. But what
4 Reasons Why Your Digital-Marketing Campaign Didn’t Perform Read More »
The metaverse is being talked about everywhere, and it seems as though every Big Tech company wants to put down stakes in it, from Facebook to Microsoft, Google, and Apple. But what is the metaverse, really? An often-used online definition is “the sum of all virtual worlds, augmented reality (AR), and the Internet,” which is
What Is the Metaverse, and Does It Have a Role in Marketing? Read More »
