Keep Marketing Momentum Going In Between the “Big Stuff”

Keep Marketing Momentum Going In Between the “Big Stuff”

We all have them—those periodic major announcements that give us something to really blow our horns about. But what do you talk about in the lull between the “big stuff” like new product launches, key customer wins or industry partnerships? To augment those major announcements you have a time or two each year, it’s important to generate a secondary, regular flow of interesting content to keep your marketing momentum going in between.