With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact, the highest-ever proportion of marketers (96 percent) say they value video as an important part of their marketing strategy in 2023.
Here is just some of what the use of video in marketing can offer:
- Visual and auditory engagement that surpasses the limitations of text
- Increased retention, with viewers recalling 95 percent of a video message versus just 10 percent with text
- Broader reach on social media as video is favored by platform algorithms and viewers alike, and is more likely to be shared than text-based posts
Video-based storytelling creates a sense of familiarity and establishes trust, both of which can lead to greater sales and brand loyalty. In fact, incorporating video on landing pages can increase conversion rates by up to 80 percent.
Different Facets of Video Marketing
Following are three of the most often-used video types:
- Explainer video, which—you guessed it—explains what a solution is
- Product demo, which instructs as to how a product is used
- Branding video, which is designed to create a positive impression of an organization and may include elements of its mission, culture, or social consciousness
Here is an awesome example of an explainer video our agency recently produced for our client Roadz and Fleetstore.com, a Bosch Initiative. Fleetstore is a one-stop-shop marketplace for commercial fleet operators that makes it fast and easy to discover, compare, and buy the solutions they need to run and optimize their fleets.
Video For Every Budget
While some might point out that video marketing costs more than text-based campaigns, consider this ROI fact: 87 percent of marketers say they can attribute their increased sales to the use of video.
It’s also entirely possible to create an effective video without blowing your entire marketing budget. For example, shorter-form videos, which are typically 60 seconds or less, are much less expensive to produce than their longer-form counterparts but can still deliver significant impact.
Nor do you have to get super-slick. While highly produced videos are impressive, you can also use video to simply create an elevated version of a PowerPoint-style deck. Or instead of shooting original footage and interviews with company customers, employees, and others, video can rely on stock footage and music, a voiceover, and some basic visual effects to control costs. The universal goal regardless of format is to create professional-looking, compelling content.
The ability to choose video sophistication and length means that some form of video can fit within almost any budget.
Video > Text, So What Are You Waiting For?
In our ever-evolving marketing landscape, video surpasses the impact of text-based content. Its ability to engage, convey emotion, and generate higher conversions makes it an indispensable tool.
So, if you haven’t already embraced video marketing, now is the time to explore its potential. Our team has vast experience conceptualizing, writing, directing, shooting, editing, and marketing video across a range of industries and budgets. Contact us today to get started.