A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers. When done properly, it can help your B2B to better understand its audience—including its needs, motivations, and buying hesitancies. Knowing these factors helps marketers to create tailored and more compelling marketing content and campaigns. In […]
Inform Your Marketing Programs With Buyer Personas Read More »
With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of time to posting to at least one platform, if not more than one. But do you ever wonder if your social activities are worth all the time and effort? Sure, your audience is on social,
5 Ways to Wake Up Sleepy Social Media Efforts Read More »
When it comes to understanding your market, research is vital. While you may have some pretty solid assumptions about who your target audience is and what they care about, research can confirm it so that you aren’t just going with your gut. Additionally, market research can provide new insights that can help you to build
Should Your Business Be Utilizing Market Research? Read More »
While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021, there were 850,000 active podcasts, a 20-percent-plus growth over the previous year. Nearly 60 percent of people in the United States listen to podcasts, with 28 percent listening on a weekly basis. There are podcasts
Hear Us Out: 7 Tips for Starting Your Own Podcast Read More »
I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some of the current challenges and opportunities for digitally transforming healthcare. One striking theme that came up repeatedly during the event and across all industry segments, from healthcare providers to pharmacies to long-term care facilities, was
The Role of Digital Automation in Reducing Demands on Healthcare Staff Read More »
In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and revenue generation are almost always part of the conversation. Even companies that have just come off a successful campaign want to know how they can do things a bit better the next time. But what
4 Reasons Why Your Digital-Marketing Campaign Didn’t Perform Read More »
The metaverse is being talked about everywhere, and it seems as though every Big Tech company wants to put down stakes in it, from Facebook to Microsoft, Google, and Apple. But what is the metaverse, really? An often-used online definition is “the sum of all virtual worlds, augmented reality (AR), and the Internet,” which is
What Is the Metaverse, and Does It Have a Role in Marketing? Read More »
In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly important as audiences are being overrun by exaggerated digital marketing claims, fake reviews, spam, and other forms of online hype that cut away at a brand’s trustworthiness. When combined with the sheer volume of digital
Why Credibility Marketing Is Right for Right Now (Part 2 of 2) Read More »
Does it cost more to land a new customer or retain an existing one? While statistics show that the cost of customer acquisition can actually be five times higher, 44 percent of companies say they have their greatest focus on landing new business, while only 18 percent indicate their greater focus is on keeping current
4 Ways to Reduce the Heartbreak of Customer Churn Read More »
When I talk with prospects, they’re typically trying to find ways to differentiate themselves and gain the attention of their audience. If I ask what kinds of things they’re currently doing, digital marketing is often at the top of the list. Don’t get me wrong—digital marketing still works, we do a lot of it for
Why Credibility Marketing Is Right for Right Now (Part 1 of 2) Read More »
