In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and revenue generation are almost always part of the conversation. Even companies that have just come off a successful campaign want to know how they can do things a bit better the next time. But what […]
4 Reasons Why Your Digital-Marketing Campaign Didn’t Perform Read More »
The metaverse is being talked about everywhere, and it seems as though every Big Tech company wants to put down stakes in it, from Facebook to Microsoft, Google, and Apple. But what is the metaverse, really? An often-used online definition is “the sum of all virtual worlds, augmented reality (AR), and the Internet,” which is
What Is the Metaverse, and Does It Have a Role in Marketing? Read More »
In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly important as audiences are being overrun by exaggerated digital marketing claims, fake reviews, spam, and other forms of online hype that cut away at a brand’s trustworthiness. When combined with the sheer volume of digital
Why Credibility Marketing Is Right for Right Now (Part 2 of 2) Read More »
Does it cost more to land a new customer or retain an existing one? While statistics show that the cost of customer acquisition can actually be five times higher, 44 percent of companies say they have their greatest focus on landing new business, while only 18 percent indicate their greater focus is on keeping current
4 Ways to Reduce the Heartbreak of Customer Churn Read More »
When I talk with prospects, they’re typically trying to find ways to differentiate themselves and gain the attention of their audience. If I ask what kinds of things they’re currently doing, digital marketing is often at the top of the list. Don’t get me wrong—digital marketing still works, we do a lot of it for
Why Credibility Marketing Is Right for Right Now (Part 1 of 2) Read More »
Most B2B companies are on at least one social platform, but many are just not getting the results they want. They’re hearing about other businesses that are using social to gain loads of followers, increase their market visibility and thought leadership, drive leads, and more. So why isn’t social working for their business? Most likely,
Creating a Social Media Content Strategy Read More »
As we head closer to 2022, many companies may be considering working with a marketing agency next year to make progress toward their visibility and sales goals. This can be an advantageous relationship, no matter whether you plan to have the agency function as your sole marketing arm, or if you plan to use it
5 Ways to Get the Most from Working with a Marketing Firm Read More »
The COVID-19 pandemic made especially clear the need for telehealth services that can be used to care for people outside of traditional healthcare settings, such as hospitals and physician offices. A cousin of telehealth, remote patient monitoring (RPM) is particularly useful in the daily management of chronic diseases such as hypertension, COPD, diabetes, obesity, and
Improving Healthcare Outcomes and Lowering Costs Via Remote Patient Monitoring Read More »
It was a refreshing change for this year’s Venture Atlanta with a return to an in-person conference. After nearly 18 months of being apart, it was great to meet up with friends and acquaintances face to face to celebrate one of the country’s largest investor events. Even with the requirement of presenting a COVID-19 vaccine
Venture Atlanta 2021 Offers Greater Diversity, Disruptive Solutions Read More »
Due to the ongoing COVID-19 pandemic, virtual conferences and events have become commonplace. And while they can never really take the place of in-person events, in our current times they’re a necessity. Even as some events cautiously return to limited in-person attendance, others are remaining digital only or are offering virtual attendance as an option
6 Tips for Making Your Virtual Conference More Engaging Read More »
