The TAG Business Launch Competition is always fun for me. I love to see the great new companies compete pitch-for-pitch to win the big $50,000 prize check. The atmosphere is like a game show for techie entrepreneurs, lots of laughs, keen insights, plus brains and wit all wrapped up in a friendly gathering. I’ve been to […]
Atlanta’s Tech Scene: Still Young and Cool After All These Years Read More »
One of the most powerful ways I use social media in my personal life is to stay engaged with my nieces and nephews by following the updates and snapshots of them that my siblings post to Facebook, Instagram and the like. In between the more occasion-driven communications like Christmas cards and phone calls on my birthday,
Social Media: The Fundamental B2B Customer Engagement Tool Read More »
Whenever I’m in the Starbucks near my home, I often take note of a sign it has displayed. I’m paraphrasing, but it says something to the effect of, “If you’re not absolutely satisfied with the beverage we’ve made for you, please let us know and we will gladly remake it until we reach your expectations.”
Three Tenets of Client Service Read More »
Judging by the conversations we are having with clients and prospects lately, lead generation is top of mind with many marketers, more so than ever. Most need to generate qualified leads and move those leads into the sales funnel, quickly. However, our experience tells us that this is not a quick process, and it requires
The Art and Science of Earning Leads Read More »
A new report reveals insights into the social media strategies of nearly 700 B2B and B2C companies around the world. Conducted in February 2013 by consulting company Ascend2 , the 36-page report attempts to distinguish companies with a superior strategy for accomplishing marketing objectives from those having an inferior strategy. Interestingly, the business challenges for
New Social Media Marketing Report Highlights Challenges; Most Effective Tactics Read More »
Several Carabiners attended this year’s SoCon, the Southeast’s longest-running social media conference. The event included an interactive keynote panel of social media managers and executives spanning various industries, numerous breakout sessions and networking opportunities. Although the event was consumer-centric, we gathered the following key takeaways for B2B business owners: #1: Take your time and prioritize.
SoCon13: Highlights and Key Takeaways for B2B Business Owners Read More »
