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2013

Blogging Made Easier – Four Ways to Keep Content Fresh Without Killing Yourself

PR & Marketing, Social Media /

By now, we all know the benefits of blogging: engaging with audiences, developing thought leadership, getting regular website hits and bumping up pages in SEO rankings. Still, with hectic workweeks and overloaded to-do lists, many of us can be intimidated by the prospect of starting a blog or (gasp!) having to populate it with fresh […]

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Creating Stronger Connections with Customers and Delivering an Outstanding Customer Experience

PR & Marketing /

What do you really know about your customers? Not just as buyers of your products or services, but as people? Looking beyond demographics, job titles and purchase history, you can weave together a broader customer profile that helps inform marketing messages and customer service, just for starters. Gathering more in-depth customer information may require a

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National Small Business Week Panel Offers Tips for Managing Online Reputation

Business Strategy & Insight, PR & Marketing /

We just wrapped up another annual National Small Business Week sponsored by the U.S. Small Business Administration, and while there was much useful information shared by business leaders, marketers and mentors, a particular segment of a Google+ Hangout conversation with a panel of experts caught our attention. Incidentally, this was the first year Google+ Hangouts

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Social Media – Key Marketing Tactic for Staying Competitive

Social Media /

Carabiner’s Director of New Media, Kathy Cabrera, interviews Marva Bailer of IBM’s NA Smarter Planet Industry Leader Software Group (on Twitter @marvabailer) on why social media is a key marketing tactic for staying competitive for today’s CMOs. I recently served on a social media panel at an Executive Sales & Marketing Association meeting with Marva

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Build Your Brand to Grow Your Business (And What Hollywood Can Teach Us About Creating a Customer Experience)

Business Strategy & Insight /

In an increasingly crowded marketplace, branding is more important than ever. Not only do we want customers to be aware of our existence, we want them to be passionate about us, too. Branding is when your target audience perceives to know your personality and feels engaged with you. A strong brand will instill specific attributes

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“I’ve Got News!” Series: How to Select and Use a Wire Distribution Service for Press Releases

PR & Marketing /

Our friends at Venture Atlanta invited us to submit a guest blog series to break down the options available to marketers for wire distribution services. Our posts are now up and we invite you to visit their site for tips and best practices. In Part One, we compare paid versus free distribution services and provide

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Not All Customers Are Created Equal: Four Tools for New Brands to Find the Right Buyers

Business Strategy & Insight /

Over the years I’ve had the opportunity to watch as well as take part in the launch of hundreds of unique and innovative companies. Many have introduced solutions or services which are clearly useful or fill a void in the marketplace. But very few, at least at the time of their initial launch, have a

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