A recent Fast Company story on social media trends got me thinking about the companies we serve here at Carabiner, especially as we begin updating their social strategies for the year ahead. Here are three key trends that I believe B2B companies should be mindful of for 2014: 1. Social media isn’t just young people […]
Get Social or Go Home! 2014 Essentials for Your B2B Strategy Read More »
What’s a blog without year-end predictions? After Dana took her turn in our last post, I peered into the Carabiner crystal ball and saw that 2014 would be … The year of the great marketing U-turn. What that means is, we’ve reached the point at which marketers are speaking primarily to individuals, not to the
My 2014 Prediction: The Great Marketing U-Turn Read More »
We’re nearing the end of another year, which gets us all thinking about what changes 2014 might bring. While I don’t have a time machine to travel forward, I do have exposure to what’s being talked about in the blogosphere, among industry pundits and professionals, and of course, what shifts are already affecting our clients
Three PR and Marketing Trends for 2014 Read More »
My immersion in Atlanta’s technology scene started over 20 years ago, and during that time I’ve had unique opportunities to work with some memorable, outstanding entrepreneurs. As I look back on the years that I’ve been fortunate enough to be alongside clients who were at the forefront of many exciting new technologies, I think its
It’s that time of year again when most of us reflect on the things for which we are thankful, such as our family, health and home. But from a business perspective, indulge me for a moment and consider this: Are you thankful for the key elements that make your content strategy successful? I’m referring to
Are You Thankful for Your Content Strategy? Read More »
Deadlines are part of life. Here are three steps for surviving them and making them less of a hassle. No matter what level you’ve reached in your career, you are probably always on some type of deadline – from a report or presentation that’s due on the horizon to completing required action items for an
Got Deadline Drama? Read More »
I’m seeing first-hand that B2B buyers’ expectations are changing. Driven by the fact that they are and will forever remain a consumer, business buyers are expecting the B2B buying journey they are on to mirror the buying experience they have as a consumer. What does that mean? It means treating them as an individual, not
Want More Success Transforming Leads into Revenue? Personalize the Experience Read More »
I posted last month about the Venture Atlanta Entrepreneur’s Reception as a preview to this year’s Venture Atlanta event, held at the Georgia Aquarium on October 22 & 23. I attended both days from start to finish, and it affirmed my hunch that investors are increasingly focused on real business people with real business ideas.
Venture Atlanta: Heavyweights Declare Us Among the Top Five U.S. Startup Cities Read More »
Back in the days of yore – you know, the late ‘90s – I was an intern for a corporate bank in Buffalo, New York. It was my job each morning to organize the clips sent to us from Reuters. I’d neatly cut them with scissors to fit on a sheet of paper so I
The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing for brand building and demand generation. More than 1,200 North American B2B marketers participated in the survey designed to understand the impact of content marketing on these organizations, as well as the tactics they are
New Survey Reveals Impact of Content Marketing on B2B Brands Read More »
