When it comes to understanding your market, research is vital. While you may have some pretty solid assumptions about who your target audience is and what they care about, research can confirm it so that you aren’t just going with your gut. Additionally, market research can provide new insights that can help you to build […]
Should Your Business Be Utilizing Market Research? Read More »
We’ve touted before the benefits of press release dissemination. Not too long ago, releases were considered a thing of the past, jilted in favor of social media and digital marketing. However, releases have experienced a resurgence in recent years due to the perceived credibility they offer compared to digital claims in an increasingly cynical world.
6 Ways to Garner Greater Attention for Your Next Press Release Read More »
We all pretty much understand by now that video is a desirable component of a marketing strategy. Such content is highly engaging, with viewers retaining 95% of a message on video versus 10% when reading text. That’s huge. While companies distribute video via their websites 85% of the time, there’s another rising trend marketers should
Is Video the Winning Part of Your Next Business Proposal? Read More »
There is a common misconception about what media relations is and what it entails. While social posts, news releases, and blog posts are sources of news, media relations is the process of communicating such news directly to a journalist, in the form of a pitch. Media relations is handled by a company’s communications officer or
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Unless you’ve been hiding under a rock for the last 15 years, you’re probably not surprised by this statement: Social media is firmly entrenched in our daily lives. In fact, the average amount of time adults are spending on social media right now is higher than ever at 95 minutes per day. For business users,
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Pardon us as we toot our own horn! We’re pleased to announce our #7 ranking on Atlanta Business Chronicle’s 2022 list of largest Atlanta public relations firms. When Carabiner Communications was formed back in 2004, our business model was very different from that of other agencies. That’s because our founder and principal Peter Baron had
Carabiner #7 on Atlanta Business Chronicle’s 2022 List of Largest PR Firms Read More »
In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly important as audiences are being overrun by exaggerated digital marketing claims, fake reviews, spam, and other forms of online hype that cut away at a brand’s trustworthiness. When combined with the sheer volume of digital
Why Credibility Marketing Is Right for Right Now (Part 2 of 2) Read More »
Does it cost more to land a new customer or retain an existing one? While statistics show that the cost of customer acquisition can actually be five times higher, 44 percent of companies say they have their greatest focus on landing new business, while only 18 percent indicate their greater focus is on keeping current
4 Ways to Reduce the Heartbreak of Customer Churn Read More »
When I talk with prospects, they’re typically trying to find ways to differentiate themselves and gain the attention of their audience. If I ask what kinds of things they’re currently doing, digital marketing is often at the top of the list. Don’t get me wrong—digital marketing still works, we do a lot of it for
Why Credibility Marketing Is Right for Right Now (Part 1 of 2) Read More »
As we head closer to 2022, many companies may be considering working with a marketing agency next year to make progress toward their visibility and sales goals. This can be an advantageous relationship, no matter whether you plan to have the agency function as your sole marketing arm, or if you plan to use it
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