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Business Strategy

Carabiner Communications Partners with the Plexus PR Group

News & Updates /

We have some big news to share—Carabiner Communications has partnered with the Plexus PR Group, a prestigious international network of associated communications agencies! Our agency will serve as the Plexus PR Group’s U.S. affiliate and will provide support to the network’s international clients that require counsel and resources for their business activities in America. Established […]

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3 Tips for Giving Virtual Event Fatigue the Boot

Business Strategy & Insight /

The pandemic has brought with it many changes, including the temporary halting of in-person meetings due to social distancing requirements. While Zoom videoconferences and webinars have become de rigueur, they’ve also become increasingly less effective, likely due to their overuse. Think about it – it’s not unusual for a businessperson to participate on multiple videoconferences

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Clubhouse: The Next Big Thing for Virtual Networking

Social Media /

We’ve talked before about ways to use LinkedIn to grow your business connections online. However, there’s another social network you’ll probably be hearing more about. Clubhouse is an invitation-only, audio-based social media app that lets members explore areas of interest while also sharing their thoughts and subject matter expertise. It’s likely you’ll find that Clubhouse

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How to “Kondo” Your Marketing: Declutter, Refresh, & Reenergize

PR & Marketing /

Spring is the time when we think about starting off with a fresh, clean slate. This is why we’re revisiting one of our most popular posts ever, which relies on wisdom from organizing consultant Marie Kondo to help marketers “spring clean” their tactics and tools. Originally posted 3.7.19 Spring is finally here! For some reason,

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Why Buyer Personas Should Be at the Heart of Your Marketing Strategy

Business Strategy & Insight /

Marketers tend to think they know their prospects, but how well do they know them really? With the increasing role of marketing automation and a global pandemic in play, the reality is that most companies are getting farther away from their customers and prospects, not closer, meaning we don’t know them as well as we

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Take Your Online Networking to the Next Level with LinkedIn

Lead Generation /

Trade shows and conferences are canceled for the foreseeable future. Networking groups have moved to Zoom. But you still have a powerful tool at your fingertips that can help you maintain and even improve your networking and relationship-building. I’m talking about LinkedIn. Hopefully, LinkedIn was a part of your in-person networking prior to our current

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