Over the years, our agency has led corporate programs on how to optimize LinkedIn to grow your network and build more authentic relationships. We recently shared some of this knowledge by hosting a free, 30-minute webinar, “How to Build Better Business Opportunities on LinkedIn.”
Why LinkedIn? For one, it’s the number one social channel for sharing B2B content. Corporate decision-makers and senior-level influencers are also there, meaning that LinkedIn is a great place to get to know others and showcase your expertise to people who make buying decisions.
In fact, 50 percent of socially driven blog and website traffic comes from LinkedIn, and 80 percent of all B2B leads generated on social media come from there too.
Our webinar was loaded with LinkedIn tips and best practices, including:
- Five easy steps for creating a great profile
- How to build new network connections
- Dos and don’ts of LinkedIn posting and messaging
- Easy ways to find content for your posts
- How to engage with others more authentically
Having a solid LinkedIn strategy supports business growth by increasing the potential targets in your network and facilitating engagement with them. This can mean an increase in leads and a reduced sales cycle—in other words, more effective sales.
What most people don’t know is that LinkedIn doesn’t require a massive time investment. If you’re doing the right things, spending 15 minutes a few times a day can get you big results.
In our current socially distanced environment, connecting with others online is more important than ever. If you missed out on our live webinar but would like some quick tips for building a better LinkedIn engagement strategy, for a limited time you can still watch the recorded version here.
Or, if you’re looking for personalized advice and assistance on creating a LinkedIn program for yourself or your company, we’re happy to talk. Our team of LinkedIn strategists and content creators can build you a custom strategy and plan of action that works.