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Business Insights

Stable Kernel

Carabiner Now Offers Market Research In Partnership With Stable Kernel

News & Updates /

We’re pleased to announce a new service to our clients through our partnership with the market research arm of software development firm Stable Kernel. Savvy organizations utilize market research to better understand their markets and minimize risk before investments are made.  We’re kicking things off with a conversation with Emily Creek, Senior Director of Customer […]

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Video Marketing

From Views to Customers: Why Video Marketing Is A Game-Changer

Business Strategy & Insight /

With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact, the highest-ever proportion of marketers (96 percent) say they value video as an important part of their marketing strategy in 2023.  Here is just some of what the use of video in marketing can offer:

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Press Release Best Practices

Amplify Your Message With These 7 Press Release Best Practices

PR & Marketing /

The art of effective communication holds power, and the press release remains a tried-and-true method for disseminating news and capturing attention. In fact, we’ve talked before about the ongoing credibility of press releases in today’s increasingly cynical world.  While it’s true that well-crafted press releases can gain media coverage and generate new leads, the reality

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InnovATL 2023

InnovATL: Fueling Atlanta’s Innovation Ecosystem

News & Updates /

By now, you may have heard about the recent launch of InnovATL, a new initiative developed in collaboration with Startup Atlanta, Venture Atlanta, and the Metro ATL Chamber.  InnovATL showcases the vibrant innovation ecosystem in Metro Atlanta, highlighting the growing number of tech-focused events taking place around Venture Atlanta, the crown jewel of the region’s startup

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Tips for Workplace Stress

Staying Sane In The Workplace: 5 Steps For Reducing Stress

Business Strategy & Insight /

The modern workplace can be a fast-paced, high-pressure environment, so it’s little wonder that stress can take a toll. For example, as a marketer, you may be wearing multiple hats while trying to hit your KPIs and doing more with less resources and budget.  In fact, according to The American Institute of Stress (yes, there

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Inform Your Buyer Personas

Inform Your Marketing Programs With Buyer Personas

Business Strategy & Insight /

A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers. When done properly, it can help your B2B to better understand its audience—including its needs, motivations, and buying hesitancies.  Knowing these factors helps marketers to create tailored and more compelling marketing content and campaigns. In

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