Social Media

Carabiner’s Director of New Media, Kathy Cabrera, interviews Marva Bailer of IBM’s NA Smarter Planet Industry Leader Software Group (on Twitter @marvabailer) on why social media is a key marketing tactic for staying competitive for today’s CMOs. I recently served on a social media panel at an Executive Sales & Marketing Association meeting with Marva […]

According to HubSpot, companies that blog 15 or more times per month get five times more traffic than companies that don’t blog at all. Companies that haven’t done so already should go ahead and make the leap. As marketers, we’ve learned your corporate blog can be one of your company’s greatest online assets. It’s important to dedicate

One of the most powerful ways I use social media in my personal life is to stay engaged with my nieces and nephews by following the updates and snapshots of them that my siblings post to Facebook, Instagram and the like. In between the more occasion-driven communications like Christmas cards and phone calls on my birthday,

A new report reveals insights into the social media strategies of nearly 700 B2B and B2C companies around the world. Conducted in February 2013 by consulting company Ascend2 , the 36-page report attempts to distinguish companies with a superior strategy for accomplishing marketing objectives from those having an inferior strategy. Interestingly, the business challenges for

Several Carabiners attended this year’s SoCon, the Southeast’s longest-running social media conference. The event included an interactive keynote panel of social media managers and executives spanning various industries, numerous breakout sessions and networking opportunities. Although the event was consumer-centric, we gathered the following key takeaways for B2B business owners: #1: Take your time and prioritize.