It couldn’t last forever. Social media has finally grown up and realized it had to get a real job. What I mean is that social media is no longer free! If you want to truly engage your audience with content – especially on Facebook and LinkedIn – you’ll have to PAY to optimize reach. The […]
No Free Lunch: The Importance of Paid Social Media Read More »
Congratulations! It’s mid-January and you made it not only through the holiday rush, but also survived the impact of re-entry after the long winter break. And now, the entire 2014 content calendar is staring you in the face. What are you planning to put on it to engage customers and prospects over the next 12
B2B Content Calendar Planning: Let Thoughtful, Fun Ideas Be Your Guide Read More »
A recent Fast Company story on social media trends got me thinking about the companies we serve here at Carabiner, especially as we begin updating their social strategies for the year ahead. Here are three key trends that I believe B2B companies should be mindful of for 2014: 1. Social media isn’t just young people
Get Social or Go Home! 2014 Essentials for Your B2B Strategy Read More »
It’s that time of year again when most of us reflect on the things for which we are thankful, such as our family, health and home. But from a business perspective, indulge me for a moment and consider this: Are you thankful for the key elements that make your content strategy successful? I’m referring to
Are You Thankful for Your Content Strategy? Read More »
Back in the days of yore – you know, the late ‘90s – I was an intern for a corporate bank in Buffalo, New York. It was my job each morning to organize the clips sent to us from Reuters. I’d neatly cut them with scissors to fit on a sheet of paper so I
The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing for brand building and demand generation. More than 1,200 North American B2B marketers participated in the survey designed to understand the impact of content marketing on these organizations, as well as the tactics they are
New Survey Reveals Impact of Content Marketing on B2B Brands Read More »
As far back as 2008, online video for marketing was “trending” as becoming an important medium. Five years later, the day has finally come: If you don’t have a video on your website to quickly engage visitors in a personal and informative way, you’re out of date. On the B2C side, it seems there is
B2B Video: It’s Not About Going Viral – It’s About Being Relevant Read More »
Finally. You’ve finished your latest blog post and uploaded it to the web. So you high-five your nearest co-worker, scratch THAT off the list and head on to the next big project, right? Not so fast. Without proper promotion, your blog will exist in a vacuum. How can your posts help you engage your target
Congrats – You’ve Posted Your Latest Blog! Now What? Read More »
By their very nature, infographics – graphic visual representations of information, data or knowledge – make for great content in social media. And, to further the return on investment, savvy marketers can employ both social and traditional PR and marketing tactics to ensure infographic content is consumed by as many relevant targets as possible. Here
Tips for Increasing the Value of Marketing Infographics Read More »
By now, we all know the benefits of blogging: engaging with audiences, developing thought leadership, getting regular website hits and bumping up pages in SEO rankings. Still, with hectic workweeks and overloaded to-do lists, many of us can be intimidated by the prospect of starting a blog or (gasp!) having to populate it with fresh
Blogging Made Easier – Four Ways to Keep Content Fresh Without Killing Yourself Read More »
