By their very nature, infographics – graphic visual representations of information, data or knowledge – make for great content in social media. And, to further the return on investment, savvy marketers can employ both social and traditional PR and marketing tactics to ensure infographic content is consumed by as many relevant targets as possible. Here […]
Tips for Increasing the Value of Marketing Infographics Read More »
By now, we all know the benefits of blogging: engaging with audiences, developing thought leadership, getting regular website hits and bumping up pages in SEO rankings. Still, with hectic workweeks and overloaded to-do lists, many of us can be intimidated by the prospect of starting a blog or (gasp!) having to populate it with fresh
Blogging Made Easier – Four Ways to Keep Content Fresh Without Killing Yourself Read More »
Carabiner’s Director of New Media, Kathy Cabrera, interviews Marva Bailer of IBM’s NA Smarter Planet Industry Leader Software Group (on Twitter @marvabailer) on why social media is a key marketing tactic for staying competitive for today’s CMOs. I recently served on a social media panel at an Executive Sales & Marketing Association meeting with Marva
Social Media – Key Marketing Tactic for Staying Competitive Read More »
According to HubSpot, companies that blog 15 or more times per month get five times more traffic than companies that don’t blog at all. Companies that haven’t done so already should go ahead and make the leap. As marketers, we’ve learned your corporate blog can be one of your company’s greatest online assets. It’s important to dedicate
Five Insider Tips for Maximizing Corporate Blogs Read More »
One of the most powerful ways I use social media in my personal life is to stay engaged with my nieces and nephews by following the updates and snapshots of them that my siblings post to Facebook, Instagram and the like. In between the more occasion-driven communications like Christmas cards and phone calls on my birthday,
Social Media: The Fundamental B2B Customer Engagement Tool Read More »
A new report reveals insights into the social media strategies of nearly 700 B2B and B2C companies around the world. Conducted in February 2013 by consulting company Ascend2 , the 36-page report attempts to distinguish companies with a superior strategy for accomplishing marketing objectives from those having an inferior strategy. Interestingly, the business challenges for
New Social Media Marketing Report Highlights Challenges; Most Effective Tactics Read More »
Several Carabiners attended this year’s SoCon, the Southeast’s longest-running social media conference. The event included an interactive keynote panel of social media managers and executives spanning various industries, numerous breakout sessions and networking opportunities. Although the event was consumer-centric, we gathered the following key takeaways for B2B business owners: #1: Take your time and prioritize.
SoCon13: Highlights and Key Takeaways for B2B Business Owners Read More »
