Social Media Archives - Page 3 of 5 - Carabiner Communications

Feeling Overwhelmed? Consider a Dashboard to Take the Work Out of Social Media Marketing

While social media sites have opened new avenues for better engaging with prospects and customers, the daily grind of keeping up with others’ posts and comments, and posting and tweeting yourself, across multiple platforms, can be exhausting. Enter social media dashboards – tools that can help you share content across multiple platforms and manage your […]

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Social Media’s Role in Product Design and Development

Business Strategy & Insight, Social Media / Jan Sisko

There was a time when companies weren’t the least bit interested to hear what consumers had to say about their products. Well, times have changed. Don’t get me wrong, there are still those companies who will remain nameless (although you know who you are) that could care less about what we think―even though they should.

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Social Media’s 10-Year Snapshot: High School Connections, Commerce and…Cat Videos

Social Media / Jan Sisko

So what were you doing in 2004? While we were collectively recovering from Janet Jackson’s “wardrobe malfunction” during the Super Bowl half-time show and dealing with severe withdrawal because our favorite TV show “Friends” ended, Facebook was busy launching what many consider to be the lynchpin behind the social media revolution. Sure, other social media

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Bring Your Trade Show Online

Lead Generation, Social Media / Dana Cogan

You might initially think that trade shows and social media are opposites. One’s an old-fashioned, feet-on-the-floor physical meet and greet, while the other is all about connecting online. But at second glance, you’re likely to see they both have the common goals of networking, relationship building and creating buzz. Social media can and should be

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Didn’t Attend Digital Summit 2014? Here’s the Digital Download!

Social Media / Kathy Berardi

I just got back from Digital Summit 2014 in Atlanta, which is coined as “the event where industry leaders and top content converge.” Digital Summit ran from May 20-21 and featured over 100 thought leaders who are actively involved in shaping tomorrow’s platforms, processes and content that will impact how brands, media, fans, viewers and

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Avoiding Online Image Copyright Issues

PR & Marketing, Social Media / Dana Cogan

We all know that images – photos, graphics, even animated GIFs – can significantly up the appeal of websites,blogs and other social content. And, many of us approach the use of such images with the mistaken assumption that “if we found it online and there’s no copyright notice, then it’s in the public domain and

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In Lockstep with LinkedIn Showcase Pages

Social Media / Kathy Berardi

On April 14, 2014, LinkedIn will remove the Products & Services tab from all Company Pages, in favor of presenting that content through more engaging and valuable features―namely the Showcase Pages. The Showcase Pages build upon the principle of the Products & Services tab: highlighting subsets of the parent company. However, where the Products &

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Best Practices for Content Marketing

Social Media / Dana Cogan

Content marketing is a super buzzword these days, but do you absolutely know what it is? And how it’s different from general, garden-variety marketing? For one thing, content marketing should be marketing without the direct sales pitch. According to the Content Marketing Institute, it’s a technique of “creating and distributing valuable, relevant content to attract

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#SoCon14 Mash Up: Lessons Learned from the Southeast’s Largest Social Media Un-Conference

Social Media / Kathy Berardi

For the sixth year running, Carabiner was out in full force at SoCon, the Southeast’s largest social media “un-conference.” At this annual event, the best and brightest brands, businesses and social media practitioners congregate to explore social media – including what it is now and what it will be in the future. In case you

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Is LinkedIn’s New Publishing Feature Right For You?

Social Media / Peter Baron

LinkedIn is the ultimate networking platform for professionals. But many think of it primarily as a platform for promoting their professional experience in order to secure a new job, or use it as part of their background search when seeking potential new employees. Well, LinkedIn is hoping to change that. The company recently launched its

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