If you’re like most people, your most vivid memory of science class in high school is dissecting a frog. For most of us, this wasn’t an experience that pushed us to have a love of science. To help inspire a greater curiosity about science and technology in the natural world, the Atlanta Science Festival is […]
Hands-on Science Laboratory at Georgia World Congress Center Read More »
We are often asked this question here at our agency, particularly by our clients who are budgeting their PR and marketing spend. Should they still be earmarking funds for traditional media? With the rise of social media, aren’t press releases and journalist interviews becoming a thing of the past? Well, yes and no. I
Is Media Relations a Dying Breed? Read More »
Online surveys can be used to achieve many objectives, from engaging audiences and driving website traffic to collecting valuable insights from target audiences – be it customers, prospects or industry peers. And, these days, creating an online survey is a fast and easy process, especially when using popular tools like SurveyMonkey or Kwiksurveys. But do
Three Tips for Creating More Effective Surveys Read More »
What’s a blog without year-end predictions? After Dana took her turn in our last post, I peered into the Carabiner crystal ball and saw that 2014 would be … The year of the great marketing U-turn. What that means is, we’ve reached the point at which marketers are speaking primarily to individuals, not to the
My 2014 Prediction: The Great Marketing U-Turn Read More »
We’re nearing the end of another year, which gets us all thinking about what changes 2014 might bring. While I don’t have a time machine to travel forward, I do have exposure to what’s being talked about in the blogosphere, among industry pundits and professionals, and of course, what shifts are already affecting our clients
Three PR and Marketing Trends for 2014 Read More »
My immersion in Atlanta’s technology scene started over 20 years ago, and during that time I’ve had unique opportunities to work with some memorable, outstanding entrepreneurs. As I look back on the years that I’ve been fortunate enough to be alongside clients who were at the forefront of many exciting new technologies, I think its
Back in the days of yore – you know, the late ‘90s – I was an intern for a corporate bank in Buffalo, New York. It was my job each morning to organize the clips sent to us from Reuters. I’d neatly cut them with scissors to fit on a sheet of paper so I
The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing for brand building and demand generation. More than 1,200 North American B2B marketers participated in the survey designed to understand the impact of content marketing on these organizations, as well as the tactics they are
New Survey Reveals Impact of Content Marketing on B2B Brands Read More »
What do your email marketing metrics say about your newsletter's success? Are you average? Above average? It seems there’s always room for improvement. In our latest newsletter, we share eight tips to help marketers improve their eNewsletter performance, as well as other articles that address important aspects of an email marketing strategy. Click here to read
Open. Click. Bounce Read More »
Just recently, I was in the market for a new car – or more specifically, a “new to me” car: a used, slightly older model BMW convertible. I’d been daydreaming about owning one for a while and being my thrifty self, decided a previously owned one was a more cost-efficient option. I went to a
How Well Does Your Agency Listen to You? Read More »
