When I emigrated from England to America in the early ‘80s, I found that some of the sayings my mom taught me didn’t translate. I got puzzled looks when I said something like: “Looks don’t fill a cupboard.” (Translation: Don’t judge a book by its cover). One saying that did translate was: “You can’t teach […]
Cupboards, Old Dogs and the Decade That Flew By Read More »
Cue the birthday party horns. Let the balloons fly. Light the candles on the cake. Carabiner Communications is celebrating its 10-year anniversary. To commemorate this significant milestone, we’ve released a new infographic that takes a nostalgic roadtrip back in time to look at the top B2B marketing and PR trends that have shaped how corporate
Infographic: Celebrate a Decade of B2B Marketing and PR Evolution Read More »
Marketers today have unprecedented, direct communication channels to prospects and customers that have come to dominate messaging. We tell our “stories” so quickly now, even to those who have just met us. Encounters in landing pages, YouTube videos, blog posts, Facebook postings, tweets, etc. all have the same purpose with those just getting to know
“Messaging” Didn’t Die; It Went Direct Read More »
There’s a big difference between a direct product pitch and what we at our agency refer to as “storytelling.” The former can often be ignored or lost in the constantly rising sea of information, while true storytelling builds a compelling, memorable vignette that has lasting impact with your audience. One note: By using the term
Three Tips for Mastering the Art of Storytelling in the Digital Age Read More »
Today Kathy Cabrera, the founder of Red Clip Video, an affordable video production company that operates as a strategic multi-media services partner to Carabiner, joins us to share her insights on how to use Hollywood storytelling and video marketing to drive interest among prospects and encourage them to do business with you. In Kathy’s new
Three Reasons Why You Should Optimize Email Marketing with Video Now Read More »
In our May issue of the Carabiner Communications newsletter, we feature a number of articles alongside Peter Baron’s recent blog post, “The Entrepreneur and the Jedi Mind Trick Selfie.” Great reading in case you missed it – including Google’s plans to put Glass back together, some little-known facts about Apple’s design team, and helpful advice
Even Geeks Take a Pass on Google Glass Read More »
We all know that images – photos, graphics, even animated GIFs – can significantly up the appeal of websites,blogs and other social content. And, many of us approach the use of such images with the mistaken assumption that “if we found it online and there’s no copyright notice, then it’s in the public domain and
Avoiding Online Image Copyright Issues Read More »
If you’re like most people, your most vivid memory of science class in high school is dissecting a frog. For most of us, this wasn’t an experience that pushed us to have a love of science. To help inspire a greater curiosity about science and technology in the natural world, the Atlanta Science Festival is
Hands-on Science Laboratory at Georgia World Congress Center Read More »
We are often asked this question here at our agency, particularly by our clients who are budgeting their PR and marketing spend. Should they still be earmarking funds for traditional media? With the rise of social media, aren’t press releases and journalist interviews becoming a thing of the past? Well, yes and no. I
Is Media Relations a Dying Breed? Read More »
Online surveys can be used to achieve many objectives, from engaging audiences and driving website traffic to collecting valuable insights from target audiences – be it customers, prospects or industry peers. And, these days, creating an online survey is a fast and easy process, especially when using popular tools like SurveyMonkey or Kwiksurveys. But do
Three Tips for Creating More Effective Surveys Read More »
