Today Kathy Cabrera, the founder of Red Clip Video, an affordable video production company that operates as a strategic multi-media services partner to Carabiner, joins us to share her insights on how to use Hollywood storytelling and video marketing to drive interest among prospects and encourage them to do business with you. In Kathy’s new […]
Three Reasons Why You Should Optimize Email Marketing with Video Now Read More »
In our May issue of the Carabiner Communications newsletter, we feature a number of articles alongside Peter Baron’s recent blog post, “The Entrepreneur and the Jedi Mind Trick Selfie.” Great reading in case you missed it – including Google’s plans to put Glass back together, some little-known facts about Apple’s design team, and helpful advice
Even Geeks Take a Pass on Google Glass Read More »
We all know that images – photos, graphics, even animated GIFs – can significantly up the appeal of websites,blogs and other social content. And, many of us approach the use of such images with the mistaken assumption that “if we found it online and there’s no copyright notice, then it’s in the public domain and
Avoiding Online Image Copyright Issues Read More »
If you’re like most people, your most vivid memory of science class in high school is dissecting a frog. For most of us, this wasn’t an experience that pushed us to have a love of science. To help inspire a greater curiosity about science and technology in the natural world, the Atlanta Science Festival is
Hands-on Science Laboratory at Georgia World Congress Center Read More »
We are often asked this question here at our agency, particularly by our clients who are budgeting their PR and marketing spend. Should they still be earmarking funds for traditional media? With the rise of social media, aren’t press releases and journalist interviews becoming a thing of the past? Well, yes and no. I
Is Media Relations a Dying Breed? Read More »
Online surveys can be used to achieve many objectives, from engaging audiences and driving website traffic to collecting valuable insights from target audiences – be it customers, prospects or industry peers. And, these days, creating an online survey is a fast and easy process, especially when using popular tools like SurveyMonkey or Kwiksurveys. But do
Three Tips for Creating More Effective Surveys Read More »
What’s a blog without year-end predictions? After Dana took her turn in our last post, I peered into the Carabiner crystal ball and saw that 2014 would be … The year of the great marketing U-turn. What that means is, we’ve reached the point at which marketers are speaking primarily to individuals, not to the
My 2014 Prediction: The Great Marketing U-Turn Read More »
We’re nearing the end of another year, which gets us all thinking about what changes 2014 might bring. While I don’t have a time machine to travel forward, I do have exposure to what’s being talked about in the blogosphere, among industry pundits and professionals, and of course, what shifts are already affecting our clients
Three PR and Marketing Trends for 2014 Read More »
My immersion in Atlanta’s technology scene started over 20 years ago, and during that time I’ve had unique opportunities to work with some memorable, outstanding entrepreneurs. As I look back on the years that I’ve been fortunate enough to be alongside clients who were at the forefront of many exciting new technologies, I think its
Back in the days of yore – you know, the late ‘90s – I was an intern for a corporate bank in Buffalo, New York. It was my job each morning to organize the clips sent to us from Reuters. I’d neatly cut them with scissors to fit on a sheet of paper so I
