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PR & Marketing

Blogging Made Easier – Four Ways to Keep Content Fresh Without Killing Yourself

PR & Marketing, Social Media /

By now, we all know the benefits of blogging: engaging with audiences, developing thought leadership, getting regular website hits and bumping up pages in SEO rankings. Still, with hectic workweeks and overloaded to-do lists, many of us can be intimidated by the prospect of starting a blog or (gasp!) having to populate it with fresh […]

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Creating Stronger Connections with Customers and Delivering an Outstanding Customer Experience

PR & Marketing /

What do you really know about your customers? Not just as buyers of your products or services, but as people? Looking beyond demographics, job titles and purchase history, you can weave together a broader customer profile that helps inform marketing messages and customer service, just for starters. Gathering more in-depth customer information may require a

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National Small Business Week Panel Offers Tips for Managing Online Reputation

Business Strategy & Insight, PR & Marketing /

We just wrapped up another annual National Small Business Week sponsored by the U.S. Small Business Administration, and while there was much useful information shared by business leaders, marketers and mentors, a particular segment of a Google+ Hangout conversation with a panel of experts caught our attention. Incidentally, this was the first year Google+ Hangouts

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“I’ve Got News!” Series: How to Select and Use a Wire Distribution Service for Press Releases

PR & Marketing /

Our friends at Venture Atlanta invited us to submit a guest blog series to break down the options available to marketers for wire distribution services. Our posts are now up and we invite you to visit their site for tips and best practices. In Part One, we compare paid versus free distribution services and provide

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