May is Mental Health Month, and it’s a reminder that every day, people are struggling with an array of mental health issues such as depression, anxiety, and trauma. Consider that one in five adults in the United States experiences some form of mental illness in a given year and less than half of those ever […]
May Is Mental Health Month: Q&A with John Letter of Proem Health Read More »
Search Engine Optimization (SEO) is an important tool for businesses to improve their website visibility, enhance credibility, and reach new customers. As more buyers rely on search engines (Google is of course the big kahuna) to conduct their research and find solutions, brands have realized that having a strong presence in search engine results is
Climb The Search Rankings Through Effective SEO Read More »
Unless you’ve been living under a rock these past months, it’s likely you’ve heard about the breakthrough advancements in artificial intelligence (AI). As this emerging technology continues to rapidly gain mainstream traction, so will its impact on the way we do all manners of business, including marketing. While benefits are clear, such as greater efficiency
How AI Impacts Marketing Content Creation Read More »
Wendy Ellin is a workplace productivity consultant, international speaker, and the #1 bestselling author of the book “Working From Home…How’s That Working For You?” Wendy has drawn from her 20-plus successful years in the corporate arena to help others master the real-life work challenges we all experience, from email overload and task prioritization to taking
Work Smarter, Not Harder: A Q&A With Wendy Ellin Read More »
While Instagram is a perennially obvious choice for consumer-focused companies and influencers, B2Bs may be wondering whether the social channel holds any marketing benefit for them too. The answer is a resounding yes. Increasingly, in fact, B2Bs need to be on Instagram. Why? The reason is simple: your audience is there. While LinkedIn remains the
Should Your B2B Be On Instagram? Read More »
Unless you’ve been hiding under a rock for the last 15 years, you’re probably not surprised by this statement: Social media is firmly entrenched in our daily lives. In fact, the average amount of time adults are spending on social media right now is higher than ever at 95 minutes per day. For business users,
“Five Bs” for Better Social Media Engagement Read More »
While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021, there were 850,000 active podcasts, a 20-percent-plus growth over the previous year. Nearly 60 percent of people in the United States listen to podcasts, with 28 percent listening on a weekly basis. There are podcasts
Hear Us Out: 7 Tips for Starting Your Own Podcast Read More »
Carabiner video director Lisa Whitman has spent 30 years exploring the stories of people, companies, and brands. While working with clients, she’s learned two simple rules that can help companies win customers every time, even in today’s crowded market. Do you know what the two rules are? Watch the short video below to find out:
What’s the Secret to Winning Business? Read More »
Pardon us as we toot our own horn! We’re pleased to announce our #7 ranking on Atlanta Business Chronicle’s 2022 list of largest Atlanta public relations firms. When Carabiner Communications was formed back in 2004, our business model was very different from that of other agencies. That’s because our founder and principal Peter Baron had
Carabiner #7 on Atlanta Business Chronicle’s 2022 List of Largest PR Firms Read More »
