In Part One of this series, we looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. Is one quaint tactic – which gives marketers the ability to stand out from the competition – making a comeback?
Is the Marketing Pendulum Swinging? (Part 2 of 2) Read More »
According to a survey of 244 marketers, 45 percent of respondents said email was one of the most effective online tactics for lead generation. But, with the average office worker receiving more than 120 emails a day, has email marketing plateaued? Is the marketing pendulum swinging away from email, and its total reliance on hard data?
Is the Marketing Pendulum Swinging? (Part I of 2) Read More »
In 2015, I published a Q&A with Jennifer Bonnett, the founder and Chief Chick for the women’s entrepreneurial organization StartupChicks, and the ATDC acting general manager at the time (she went on to become ATDC’s general manager). In May of this year, she was named vice president of innovation and entrepreneurship at the Savannah Economic Development Authority (SEDA). We know she will be a huge benefit to the entrepreneurial community in Savannah and we wish her all the best in her new endeavor! The following originally appeared in a blog post for Venture Atlanta.
Former ATDC GM to Help the Coastal Empire Grow to the Next Level Read More »
Join us at Thrive Coworking space in downtown Alpharetta on May 15 from 12 – 1:30 PM for a catered Lunch + Learn as PR experts Peter Baron and Kathy Berardi cover how to build your company’s brand. Please RSVP by May 14.
Lunch + Learn: How to Build Your Brand and Grow Your Business Read More »
In speaking with top professionals across B2B and B2C, we came to discover just how disruptive blockchain is quickly becoming. Read on to learn firsthand how these professionals predict entire industries will shift from healthcare to supply chain.
How Disruptive Is Blockchain in B2B & Beyond?: A Panel Discussion with the Pros Read More »
Our firm’s founder Peter Baron speaks with Evelyn Ashley and John Monahon, hosts of the podcast show “In Process: Conversations about Business in the 21st Century,” about what company leaders need to consider from a marketing and branding standpoint prior to a potential sale.
The Value of Brand Ahead of a Company Sale Read More »
Here’s what our Founder Peter Baron took away from The Technology Association of Georgia (TAG) Summit 2018, held last week in Atlanta – where innovation hasn’t stopping growing.
Tech Innovation From the Peach State: How ‘Bout Them Apples? Read More »
Healthcare marketing can be a challenge when gatekeepers surround decision makers. Read how we helped a healthcare client leverage a micro-influencer strategy to amplify a CEO’s voice and build trust.
Micro-Influencer Marketing in Healthcare Read More »
Whether your company is young or well established, sometimes events change. Perhaps your customer needs have evolved, or your service offering has changed. Here are five signs it’s time for a rebrand.
Five Signs It’s Time for a Rebrand Read More »
Complacency is a killer in any relationship. Here are a few suggestions on how you can turn up the heat to transform your “average” customer relationship into everlasting love.
Seven Ways to Grow Customer Love Read More »
