Over the years I’ve had the opportunity to watch as well as take part in the launch of hundreds of unique and innovative companies. Many have introduced solutions or services which are clearly useful or fill a void in the marketplace. But very few, at least at the time of their initial launch, have a […]
Not All Customers Are Created Equal: Four Tools for New Brands to Find the Right Buyers Read More »
The TAG Business Launch Competition is always fun for me. I love to see the great new companies compete pitch-for-pitch to win the big $50,000 prize check. The atmosphere is like a game show for techie entrepreneurs, lots of laughs, keen insights, plus brains and wit all wrapped up in a friendly gathering. I’ve been to
Atlanta’s Tech Scene: Still Young and Cool After All These Years Read More »
A new report reveals insights into the social media strategies of nearly 700 B2B and B2C companies around the world. Conducted in February 2013 by consulting company Ascend2 , the 36-page report attempts to distinguish companies with a superior strategy for accomplishing marketing objectives from those having an inferior strategy. Interestingly, the business challenges for
New Social Media Marketing Report Highlights Challenges; Most Effective Tactics Read More »
