Peter Baron, Author at Carabiner Communications

Watch Our Webinar Replay: How to Build Better Business Opportunities on LinkedIn

Business Strategy & Insight / Peter Baron

Over the years, our agency has led corporate programs on how to optimize LinkedIn to grow your network and build more authentic relationships. We recently shared some of this knowledge by hosting a free, 30-minute webinar, “How to Build Better Business Opportunities on LinkedIn.” Why LinkedIn? For one, it’s the number one social channel for […]

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Carabiner Communications Partners with the Plexus PR Group

News & Updates / Peter Baron

We have some big news to share—Carabiner Communications has partnered with the Plexus PR Group, a prestigious international network of associated communications agencies! Our agency will serve as the Plexus PR Group’s U.S. affiliate and will provide support to the network’s international clients that require counsel and resources for their business activities in America. Established

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5 Tips for Being a Stellar Podcast Guest

PR & Marketing / Peter Baron

It’s estimated there are over 2 million podcasts with more than 48 million podcast episodes available as of this month. Podcast popularity is at an all-time high, and why not? They’re mobile, most are free, and they can be listened to while multitasking, such as when driving or exercising. In fact, 37 percent of Americans

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The Ongoing Power of the Press Release

PR & Marketing / Peter Baron

Not that long ago, press releases were considered by PR professionals to be passé, particularly in our digital times when news can be disseminated over social channels. But nearly as quickly as they became unfashionable, press releases experienced a resurgence. Why? One big reason is that they’re considered to be credible information sources—something vital in

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Why B2B Companies Need a Social Strategy

Business Strategy & Insight / Peter Baron

Social media use remains high as people continue to rely on it to connect with family, friends—and yes, brands. In fact, it’s extremely likely that your B2B company is on LinkedIn (the most popular social network for businesspeople) and may also have a presence on Facebook, Twitter, or Instagram. But are you using these channels

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Getting Started with LinkedIn Advertising

Lead Generation / Peter Baron

While LinkedIn advertising can be costlier than other platforms, the results can be substantial. For instance, LinkedIn is 277 percent more effective than either Facebook or Twitter for lead generation. In fact, with 80 percent of online B2B leads coming from LinkedIn, it makes sense for companies to allocate a portion of their ad dollars

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4 Resourceful Ways to Repurpose Content

PR & Marketing / Peter Baron

No lie—marketers create a lot of content. But do you ever wonder if that great blog post you wrote gained traction with as many people as it could have? Think about it: the post runs once and then disappears forever into the blog archive. Perhaps it’s time to repurpose that same content in different ways

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3 Tips for Giving Virtual Event Fatigue the Boot

Business Strategy & Insight / Peter Baron

The pandemic has brought with it many changes, including the temporary halting of in-person meetings due to social distancing requirements. While Zoom videoconferences and webinars have become de rigueur, they’ve also become increasingly less effective, likely due to their overuse. Think about it – it’s not unusual for a businessperson to participate on multiple videoconferences

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Why Traditional PR Is Coming Back in Vogue

PR & Marketing / Peter Baron

We are firmly planted in the digital age, with email, social channels, websites, and online advertising a mainstay of the marketer’s toolbox. It’s been this way, really, since the early 2000s ushered in high-speed Internet (half of all Americans had broadband by 2007) and people began spending more and more of their business and personal

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How to “Kondo” Your Marketing: Declutter, Refresh, & Reenergize

PR & Marketing / Peter Baron

Spring is the time when we think about starting off with a fresh, clean slate. This is why we’re revisiting one of our most popular posts ever, which relies on wisdom from organizing consultant Marie Kondo to help marketers “spring clean” their tactics and tools. Originally posted 3.7.19 Spring is finally here! For some reason,

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Peter Baron

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