Website

Landing Page Optimization Tips

8 Tips for B2B Landing Page Optimization for Greater Conversions

In the vast landscape of digital marketing, landing pages are the gateways to conversion, pivotal touchpoints where potential customers make the leap from merely curious visitors to prospects. However, driving conversions requires highly effective landing pages, especially when there is so much marketplace noise. While 10% is considered a “good” landing page conversion rate, the average […]

8 Tips for B2B Landing Page Optimization for Greater Conversions Read More »

High Bounce Rate Got You Down? (And What to Do About It)

A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a kid jumping on a trampoline or riding one of those sit-and-bounce balls, right? Not so much. Unfortunately, high bounce rates are serious business for marketers. Google simply defines a bounce rate as a single-page session

High Bounce Rate Got You Down? (And What to Do About It) Read More »