The way people consume content is changing fast. With shorter attention spans and an overload of online information, B2Bs need a dynamic, attention-grabbing way to stand out. Without a doubt, video is that game-changer. From social media to websites to email campaigns, B2B video content marketing is the GOAT for engaging audiences and driving conversions. […]
B2B Brands: It’s High Time To Invest In Video — Here’s Why Read More »
With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact, the highest-ever proportion of marketers (96 percent) say they value video as an important part of their marketing strategy in 2023. Here is just some of what the use of video in marketing can offer:
From Views to Customers: Why Video Marketing Is A Game-Changer Read More »
Did you know that video marketers get 66 percent more qualified leads per year? Still, many businesses are concerned that video production falls outside their budget. While it’s true that professional videos can be costlier than static content, they can also be more affordable than you might think.
If You Don’t Have Video in Your 2020 Marketing Plan, You Might Be Missing Out Read More »
At Carabiner, we’re always striving to deliver the most effective tools to help our clients boost their marketing and sales results. We’re pleased to announce that we now offer full-service video strategy and production.
Introducing Our Newest Offering: Video Read More »
With 2015 quickly winding down, we have taken a look at what’s in store for marketers as we move into next year. We turned to some of our favorite reads for insight into the trends that will shape your marketing in 2016.
Are You Ready for the New Year? Top Trends Shaping Your Marketing in 2016. Read More »
The holidays are an ideal time for communicating your gratitude or well wishes for a joyful season to your clients, partners, prospects and other key audience members. Using video is a sure way to emotionally resonate with your target audience. Here are three quick-start ideas on how to use video in your holiday communications.
Three Ways to Use Video This Holiday Season Read More »
In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about the video production process, yet don’t inquire about the actual role of video in the B2B sales and marketing food chain. Here are the top three questions marketers should be asking of themselves, their teams and their video marketing specialist in order to develop content with impact.
Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking Read More »
Year over year, use of video among B2B U.S. companies is steadily climbing. The 2015 B2B Content Marketing Benchmarks, Budgets and Trends survey found that 76 percent of B2B companies in North America are using video, compared to 63 percent the year before. Clearly, savvy marketers are incorporating video into the marketing mix and reaping the benefits. But it’s not always easy to get it right.
5 Tips to Produce Interview-Style Videos Like a Pro Read More »
I recently saw a fantastic infographic that illustrates how video is becoming an exploding medium for b2b marketers in 2015. With dramatic statistics—like 70 percent of b2b marketers are starting to use video, and 58 percent of them describe their previous experience in video marketing as successful—it’s clear more b2bs will soon be going “in front of the camera” to reach their customer audiences.
B2B Video Doesn’t Have 2B Boring Read More »
Today, we’re featuring a guest blog from Kathy Berardi of Red Clip Video, a strategic multi-media services partner to Carabiner. If you’re focused on incorporating video into your marketing plans this year but are finding it difficult to get started, Kathy offers a “TIP” for kick-starting the process: 1. Talk: Consider the wealth of knowledge you could gain by simply
A “TIP” for Keeping Your Video Resolutions in 2015 Read More »
