When I talk with prospects, they’re typically trying to find ways to differentiate themselves and gain the attention of their audience. If I ask what kinds of things they’re currently doing, digital marketing is often at the top of the list. Don’t get me wrong—digital marketing still works, we do a lot of it for […]
Why Credibility Marketing Is Right for Right Now (Part 1 of 2) Read More »
As we head closer to 2022, many companies may be considering working with a marketing agency next year to make progress toward their visibility and sales goals. This can be an advantageous relationship, no matter whether you plan to have the agency function as your sole marketing arm, or if you plan to use it
5 Ways to Get the Most from Working with a Marketing Firm Read More »
The COVID-19 pandemic made especially clear the need for telehealth services that can be used to care for people outside of traditional healthcare settings, such as hospitals and physician offices. A cousin of telehealth, remote patient monitoring (RPM) is particularly useful in the daily management of chronic diseases such as hypertension, COPD, diabetes, obesity, and
Improving Healthcare Outcomes and Lowering Costs Via Remote Patient Monitoring Read More »
It was a refreshing change for this year’s Venture Atlanta with a return to an in-person conference. After nearly 18 months of being apart, it was great to meet up with friends and acquaintances face to face to celebrate one of the country’s largest investor events. Even with the requirement of presenting a COVID-19 vaccine
Venture Atlanta 2021 Offers Greater Diversity, Disruptive Solutions Read More »
We have some big news to share—Carabiner Communications has partnered with the Plexus PR Group, a prestigious international network of associated communications agencies! Our agency will serve as the Plexus PR Group’s U.S. affiliate and will provide support to the network’s international clients that require counsel and resources for their business activities in America. Established
Carabiner Communications Partners with the Plexus PR Group Read More »
Our basement recently flooded, leaving quite a mess and lots of household items ruined. We had some tossing out to do—so much so that I realized we needed one of those DIY dumpsters that a business brings to your home and leaves for you to fill, and then returns to haul it away. I knew
How a Dumpster Truck Got Me Thinking About Website Effectiveness Read More »
It’s estimated there are over 2 million podcasts with more than 48 million podcast episodes available as of this month. Podcast popularity is at an all-time high, and why not? They’re mobile, most are free, and they can be listened to while multitasking, such as when driving or exercising. In fact, 37 percent of Americans
5 Tips for Being a Stellar Podcast Guest Read More »
Not that long ago, press releases were considered by PR professionals to be passé, particularly in our digital times when news can be disseminated over social channels. But nearly as quickly as they became unfashionable, press releases experienced a resurgence. Why? One big reason is that they’re considered to be credible information sources—something vital in
The Ongoing Power of the Press Release Read More »
Social media use remains high as people continue to rely on it to connect with family, friends—and yes, brands. In fact, it’s extremely likely that your B2B company is on LinkedIn (the most popular social network for businesspeople) and may also have a presence on Facebook, Twitter, or Instagram. But are you using these channels
Why B2B Companies Need a Social Strategy Read More »
We are firmly planted in the digital age, with email, social channels, websites, and online advertising a mainstay of the marketer’s toolbox. It’s been this way, really, since the early 2000s ushered in high-speed Internet (half of all Americans had broadband by 2007) and people began spending more and more of their business and personal
Why Traditional PR Is Coming Back in Vogue Read More »
