press release

Press Release Best Practices

Amplify Your Message With These 7 Press Release Best Practices

The art of effective communication holds power, and the press release remains a tried-and-true method for disseminating news and capturing attention. In fact, we’ve talked before about the ongoing credibility of press releases in today’s increasingly cynical world.  While it’s true that well-crafted press releases can gain media coverage and generate new leads, the reality

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6 Ways to Garner Greater Attention for Your Next Press Release

We’ve touted before the benefits of press release dissemination. Not too long ago, releases were considered a thing of the past, jilted in favor of social media and digital marketing. However, releases have experienced a resurgence in recent years due to the perceived credibility they offer compared to digital claims in an increasingly cynical world.

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