I recently had the privilege of attending the Age Tech Challenge Innovation Showcase, a pitch competition featuring early-stage companies offering solutions for older adults. Organized by Age Tech Atlanta, the event was held on the first day of the American Society On Aging’s annual conference, On Aging 2023. Age Tech is a $2 trillion potential […]
Age Tech Innovations and Emerging Solutions Read More »
Unless you’ve been living under a rock these past months, it’s likely you’ve heard about the breakthrough advancements in artificial intelligence (AI). As this emerging technology continues to rapidly gain mainstream traction, so will its impact on the way we do all manners of business, including marketing. While benefits are clear, such as greater efficiency
How AI Impacts Marketing Content Creation Read More »
While blogging is an important part of any successful online marketing strategy, writing blog posts is a task many marketers dread. The average blog post takes about four hours to write, and because new blog content is required regularly for driving website traffic, it’s also a job that’s never finished as there is always another
6 Ways to Enhance Your Blog Content Read More »
Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants the audience to do next. For instance, does your content encourage the prospect to watch a video, download a free white paper, or make a phone call to interact with a salesperson? If not, then
How to Create Effective CTAs Read More »
A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers. When done properly, it can help your B2B to better understand its audience—including its needs, motivations, and buying hesitancies. Knowing these factors helps marketers to create tailored and more compelling marketing content and campaigns. In
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With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of time to posting to at least one platform, if not more than one. But do you ever wonder if your social activities are worth all the time and effort? Sure, your audience is on social,
5 Ways to Wake Up Sleepy Social Media Efforts Read More »
According to a recent marketing performance management and measurement survey, 85 percent of marketers feel increasing pressure to measure marketing’s value and contribution, yet only 26 percent are capable of determining their impact on the business. Conducted by VisionEdge Marketing and ITSM, the survey provides a view into what best-in-class marketers, given an “A” grade by
Marketing Performance: How Do You Measure Up? Read More »
In our May issue of the Carabiner Communications newsletter, we feature a number of articles alongside Peter Baron’s recent blog post, “The Entrepreneur and the Jedi Mind Trick Selfie.” Great reading in case you missed it – including Google’s plans to put Glass back together, some little-known facts about Apple’s design team, and helpful advice
Even Geeks Take a Pass on Google Glass Read More »
I just got back from Digital Summit 2014 in Atlanta, which is coined as “the event where industry leaders and top content converge.” Digital Summit ran from May 20-21 and featured over 100 thought leaders who are actively involved in shaping tomorrow’s platforms, processes and content that will impact how brands, media, fans, viewers and
Didn’t Attend Digital Summit 2014? Here’s the Digital Download! Read More »
On April 14, 2014, LinkedIn will remove the Products & Services tab from all Company Pages, in favor of presenting that content through more engaging and valuable features―namely the Showcase Pages. The Showcase Pages build upon the principle of the Products & Services tab: highlighting subsets of the parent company. However, where the Products &
In Lockstep with LinkedIn Showcase Pages Read More »
