Today, marketers are digging deeper into understanding their buyers by learning more than what’s on the surface. Identifying characteristics beyond a simple profile can give you insights that can ultimately sharpen marketing messages, streamline your selling process, and optimize your marketing dollars so efforts aren’t wasted on selling the wrong message to the wrong audience.
Eight Things to Know About Your Prospects Read More »
Nothing says Fourth of July like fireworks, especially those large-scale displays at theme parks and shopping malls. If you pay close attention to such displays, you’ll notice that you’re not seeing just one type of pyrotechnic, but a multitude integrated together for maximum impact. Like pyrotechnicians, marketers increasingly understand that just one form of outreach is no longer adequate for fully grabbing the attention of busy buyers these days.
The Most Bang for Your Buck: Create Fireworks with a Strategic, Integrated Marketing Mix Read More »
When I immigrated to the United States from the United Kingdom 34 years ago, I quickly realized that while we share some things in common culturally, in reality, a common language separates us! One of the first differences I noticed, and that still persists today, is how many American pop culture references—from television, movies and sports—creep into business conversation.
Four Marketing Lessons from Television’s “Golden Age” Read More »
Sales development representatives (SDRs) face challenges every day to connect with prospects and convince them to take some type of action. Actions can include viewing a product demonstration, scheduling a future conversation or agreeing to subscribe to an email newsletter. Measured by generating meaningful interactions and moving prospects through the buying cycle to create sales
Overcoming Sales Obstacles Read More »
How does marketing come up with all of those creative campaigns that deliver compelling content that resonates with prospects? Do marketing professionals develop these ideas by themselves or in groups made up of other marketers? I hope that’s not the case because if it is, then it’s likely that these campaigns fall short of engaging
Sales-Driven Marketing Read More »
No matter the type of business, there is a universal need for customer loyalty. Most sources, in fact, estimate that it costs between four and ten times more to acquire a new customer than to maintain an existing one. But how do we maintain those long-term, enthusiastic customers? You know, the type that may also
Creating and Enhancing Customer Loyalty in 2015 Read More »
A funny thing happened recently when I was attending one of my son’s baseball games. My husband was out-of-town due to work, so I decided to text him real-time updates on our son – messages like “he’s up at bat,” “first base” or “he struck out.” I’d neglected to bring my reading glasses to the
Planning Your 2015 Content Marketing Strategy Read More »
When I emigrated from England to America in the early ‘80s, I found that some of the sayings my mom taught me didn’t translate. I got puzzled looks when I said something like: “Looks don’t fill a cupboard.” (Translation: Don’t judge a book by its cover). One saying that did translate was: “You can’t teach
Cupboards, Old Dogs and the Decade That Flew By Read More »
Cue the birthday party horns. Let the balloons fly. Light the candles on the cake. Carabiner Communications is celebrating its 10-year anniversary. To commemorate this significant milestone, we’ve released a new infographic that takes a nostalgic roadtrip back in time to look at the top B2B marketing and PR trends that have shaped how corporate
Infographic: Celebrate a Decade of B2B Marketing and PR Evolution Read More »
According to a recent marketing performance management and measurement survey, 85 percent of marketers feel increasing pressure to measure marketing’s value and contribution, yet only 26 percent are capable of determining their impact on the business. Conducted by VisionEdge Marketing and ITSM, the survey provides a view into what best-in-class marketers, given an “A” grade by
Marketing Performance: How Do You Measure Up? Read More »
