With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of time to posting to at least one platform, if not more than one. But do you ever wonder if your social activities are worth all the time and effort? Sure, your audience is on social, […]
5 Ways to Wake Up Sleepy Social Media Efforts Read More »
When it comes to understanding your market, research is vital. While you may have some pretty solid assumptions about who your target audience is and what they care about, research can confirm it so that you aren’t just going with your gut. Additionally, market research can provide new insights that can help you to build
Should Your Business Be Utilizing Market Research? Read More »
For the most part, the answer is “yes.” When your product or company receives such recognition, it means that an objective third party has vetted and chosen it, positively impacting your brand image. Awards have the following advantages: Increase visibility through media coverage and social posts announcing the win Boost credibility and establish trust so
Are Awards Submissions Worth It? Read More »
A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a kid jumping on a trampoline or riding one of those sit-and-bounce balls, right? Not so much. Unfortunately, high bounce rates are serious business for marketers. Google simply defines a bounce rate as a single-page session
High Bounce Rate Got You Down? (And What to Do About It) Read More »
As we head closer to 2022, many companies may be considering working with a marketing agency next year to make progress toward their visibility and sales goals. This can be an advantageous relationship, no matter whether you plan to have the agency function as your sole marketing arm, or if you plan to use it
5 Ways to Get the Most from Working with a Marketing Firm Read More »
Due to the ongoing COVID-19 pandemic, virtual conferences and events have become commonplace. And while they can never really take the place of in-person events, in our current times they’re a necessity. Even as some events cautiously return to limited in-person attendance, others are remaining digital only or are offering virtual attendance as an option
6 Tips for Making Your Virtual Conference More Engaging Read More »
Our basement recently flooded, leaving quite a mess and lots of household items ruined. We had some tossing out to do—so much so that I realized we needed one of those DIY dumpsters that a business brings to your home and leaves for you to fill, and then returns to haul it away. I knew
How a Dumpster Truck Got Me Thinking About Website Effectiveness Read More »
While LinkedIn advertising can be costlier than other platforms, the results can be substantial. For instance, LinkedIn is 277 percent more effective than either Facebook or Twitter for lead generation. In fact, with 80 percent of online B2B leads coming from LinkedIn, it makes sense for companies to allocate a portion of their ad dollars
Getting Started with LinkedIn Advertising Read More »
The pandemic has brought with it many changes, including the temporary halting of in-person meetings due to social distancing requirements. While Zoom videoconferences and webinars have become de rigueur, they’ve also become increasingly less effective, likely due to their overuse. Think about it – it’s not unusual for a businessperson to participate on multiple videoconferences
3 Tips for Giving Virtual Event Fatigue the Boot Read More »
Paid social campaigns are a popular way to reach audiences in places where they are spending time online, such as on LinkedIn, Facebook, or Instagram. In fact, 72 percent of B2B marketers who use paid digital channels say that they are using paid social. While the premise of paid social seems simple enough, it requires
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