You might initially think that trade shows and social media are opposites. One’s an old-fashioned, feet-on-the-floor physical meet and greet, while the other is all about connecting online. But at second glance, you’re likely to see they both have the common goals of networking, relationship building and creating buzz. Social media can and should be […]
Bring Your Trade Show Online Read More »
I just got back from Digital Summit 2014 in Atlanta, which is coined as “the event where industry leaders and top content converge.” Digital Summit ran from May 20-21 and featured over 100 thought leaders who are actively involved in shaping tomorrow’s platforms, processes and content that will impact how brands, media, fans, viewers and
Didn’t Attend Digital Summit 2014? Here’s the Digital Download! Read More »
Content marketing is a super buzzword these days, but do you absolutely know what it is? And how it’s different from general, garden-variety marketing? For one thing, content marketing should be marketing without the direct sales pitch. According to the Content Marketing Institute, it’s a technique of “creating and distributing valuable, relevant content to attract
Best Practices for Content Marketing Read More »
If you’re like most people, your most vivid memory of science class in high school is dissecting a frog. For most of us, this wasn’t an experience that pushed us to have a love of science. To help inspire a greater curiosity about science and technology in the natural world, the Atlanta Science Festival is
Hands-on Science Laboratory at Georgia World Congress Center Read More »
For the sixth year running, Carabiner was out in full force at SoCon, the Southeast’s largest social media “un-conference.” At this annual event, the best and brightest brands, businesses and social media practitioners congregate to explore social media – including what it is now and what it will be in the future. In case you
I posted last month about the Venture Atlanta Entrepreneur’s Reception as a preview to this year’s Venture Atlanta event, held at the Georgia Aquarium on October 22 & 23. I attended both days from start to finish, and it affirmed my hunch that investors are increasingly focused on real business people with real business ideas.
Venture Atlanta: Heavyweights Declare Us Among the Top Five U.S. Startup Cities Read More »
Last Thursday evening, I attended the Venture Atlanta Entrepreneur’s Reception, thrown by Silicon Valley Bank for the 32 entrepreneurial CEOs selected to present to Venture Atlanta this year at the Georgia Aquarium (October 22 & 23). The reception provided an opportunity for these rising leaders to get to know each other and get briefed on
Presenting to Investors: It’s What They Need to Hear, Not What You Want to Say Read More »
