In Part One of this series, we looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. Is one quaint tactic – which gives marketers the ability to stand out from the competition – making a comeback?
Is the Marketing Pendulum Swinging? (Part 2 of 2) Read More »
According to a survey of 244 marketers, 45 percent of respondents said email was one of the most effective online tactics for lead generation. But, with the average office worker receiving more than 120 emails a day, has email marketing plateaued? Is the marketing pendulum swinging away from email, and its total reliance on hard data?
Is the Marketing Pendulum Swinging? (Part I of 2) Read More »
As technology drives us ahead, Peter Baron provides advice to the marketing strategist on embracing new ideas and keeping an eye towards the future, considering both sides of the coin and the tech impact on long-range plans for business.
Driving with an Eye to the Future Read More »
Coinciding with the celebration of Carabiner’s 10 years in business, we’re taking a look at how the role of marketers has evolved over time in order to support today’s increasingly digital-focused strategies. First, a history lesson: In the not “too” distant past, our performance benchmarks were focused primarily on gaining news clips. This was the
New Metrics for Determining Marketing Success in the Digital Age Read More »
I just got back from Digital Summit 2014 in Atlanta, which is coined as “the event where industry leaders and top content converge.” Digital Summit ran from May 20-21 and featured over 100 thought leaders who are actively involved in shaping tomorrow’s platforms, processes and content that will impact how brands, media, fans, viewers and
Didn’t Attend Digital Summit 2014? Here’s the Digital Download! Read More »
In my year-end blog post, I predicted that 2014 would be the year of the great marketing U-turn – the year in which marketers fully harness digital marketing tools to begin speaking primarily to individuals, not to the groups in which we believe they are members. My focus at that time was customer acquisition –
Treating the Customer as an Individual Read More »
For the sixth year running, Carabiner was out in full force at SoCon, the Southeast’s largest social media “un-conference.” At this annual event, the best and brightest brands, businesses and social media practitioners congregate to explore social media – including what it is now and what it will be in the future. In case you
