Sales development representatives (SDRs) face challenges every day to connect with prospects and convince them to take some type of action. Actions can include viewing a product demonstration, scheduling a future conversation or agreeing to subscribe to an email newsletter. Measured by generating meaningful interactions and moving prospects through the buying cycle to create sales […]
Overcoming Sales Obstacles Read More »
Today, we’re featuring a guest blog from Kathy Berardi of Red Clip Video, a strategic multi-media services partner to Carabiner. If you’re focused on incorporating video into your marketing plans this year but are finding it difficult to get started, Kathy offers a “TIP” for kick-starting the process: 1. Talk: Consider the wealth of knowledge you could gain by simply
A “TIP” for Keeping Your Video Resolutions in 2015 Read More »
How does marketing come up with all of those creative campaigns that deliver compelling content that resonates with prospects? Do marketing professionals develop these ideas by themselves or in groups made up of other marketers? I hope that’s not the case because if it is, then it’s likely that these campaigns fall short of engaging
Sales-Driven Marketing Read More »
A funny thing happened recently when I was attending one of my son’s baseball games. My husband was out-of-town due to work, so I decided to text him real-time updates on our son – messages like “he’s up at bat,” “first base” or “he struck out.” I’d neglected to bring my reading glasses to the
Planning Your 2015 Content Marketing Strategy Read More »
As B2B companies continue to look for ways to stay relevant and top of mind amid the sea of information and content being generated daily, more and more are taking a page from their consumer-focused counterparts and turning to memes to help drive marketing and PR effectiveness. In its simplest form, a meme is a
This Ain’t Your Mama’s Meme: How B2B Marketers Can Successfully Tap into this Trend Read More »
Why does that white paper you spent hours and hours developing not resonate with your prospects? How come that video you produced yielded so few downloads? Whether you’re a start-up or an established company, your initial communications with your target prospects and customers about your latest product or solution can be challenging. Creating compelling content
Developing Content that Converts Read More »
So what were you doing in 2004? While we were collectively recovering from Janet Jackson’s “wardrobe malfunction” during the Super Bowl half-time show and dealing with severe withdrawal because our favorite TV show “Friends” ended, Facebook was busy launching what many consider to be the lynchpin behind the social media revolution. Sure, other social media
Social Media’s 10-Year Snapshot: High School Connections, Commerce and…Cat Videos Read More »
Kathy Cabrera, founder of Red Clip Video, joins us today to share her insights on how to use Hollywood-style storytelling to help businesses produce video marketing content to engage their buying audiences. Red Clip is an affordable video production company that operates as a strategic multimedia services partner to Carabiner. Watch below as Kathy gives us
Three Quick Tips for Elevating Your Website’s Q4 Performance Read More »
There’s a big difference between a direct product pitch and what we at our agency refer to as “storytelling.” The former can often be ignored or lost in the constantly rising sea of information, while true storytelling builds a compelling, memorable vignette that has lasting impact with your audience. One note: By using the term
Three Tips for Mastering the Art of Storytelling in the Digital Age Read More »
Today Kathy Cabrera, the founder of Red Clip Video, an affordable video production company that operates as a strategic multi-media services partner to Carabiner, joins us to share her insights on how to use Hollywood storytelling and video marketing to drive interest among prospects and encourage them to do business with you. In Kathy’s new
Three Reasons Why You Should Optimize Email Marketing with Video Now Read More »
