Today, marketers are digging deeper into understanding their buyers by learning more than what’s on the surface. Identifying characteristics beyond a simple profile can give you insights that can ultimately sharpen marketing messages, streamline your selling process, and optimize your marketing dollars so efforts aren’t wasted on selling the wrong message to the wrong audience.
Eight Things to Know About Your Prospects Read More »
These days, we know that content is essential for building your business. But what kind of content should you create? Infographics or web-based video? Case studies or white papers? Which work best?
Three Golden Rules for Effective Content Marketing Read More »
In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about the video production process, yet don’t inquire about the actual role of video in the B2B sales and marketing food chain. Here are the top three questions marketers should be asking of themselves, their teams and their video marketing specialist in order to develop content with impact.
Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking Read More »
Podcasting has been around for more than a decade, but it just hasn’t caught the same explosive fire as Facebook or Twitter. However, the podcast’s time may have finally come. If your B2B brand has been ignoring the podcast as a viable content marketing tool, it might be time to reconsider.
Don’t Pooh-Pooh Podcasts Just Yet Read More »
When I immigrated to the United States from the United Kingdom 34 years ago, I quickly realized that while we share some things in common culturally, in reality, a common language separates us! One of the first differences I noticed, and that still persists today, is how many American pop culture references—from television, movies and sports—creep into business conversation.
Four Marketing Lessons from Television’s “Golden Age” Read More »
When you dine at restaurants, good servers will converse with you to learn more about your tastes so they can recommend dishes that appeal to you. Unless you are a regular customer, it’s unlikely that they know enough about what you like to provide you with a tailored recommendation. Fortunately, B2B marketing and sales representatives don’t have this problem.
My Name is Marketing, and I’ll Be Your Server Read More »
We all have them—those periodic major announcements that give us something to really blow our horns about. But what do you talk about in the lull between the “big stuff” like new product launches, key customer wins or industry partnerships? To augment those major announcements you have a time or two each year, it’s important to generate a secondary, regular flow of interesting content to keep your marketing momentum going in between.
Keep Marketing Momentum Going In Between the “Big Stuff” Read More »
I recently saw a fantastic infographic that illustrates how video is becoming an exploding medium for b2b marketers in 2015. With dramatic statistics—like 70 percent of b2b marketers are starting to use video, and 58 percent of them describe their previous experience in video marketing as successful—it’s clear more b2bs will soon be going “in front of the camera” to reach their customer audiences.
B2B Video Doesn’t Have 2B Boring Read More »
Do you remember playing hide ’n’ seek or catch ’n’ kiss when you were a kid? If you really wanted to get caught, you’d make it easy for your friends or that cute girl or boy to find you, right? Now that you’re a sales or marketing whiz, don’t you wish your customers could find you as easily?
Integrated Content Campaigns Can Help Your Customers Find You Read More »
Sales development representatives (SDRs) face challenges every day to connect with prospects and convince them to take some type of action. Actions can include viewing a product demonstration, scheduling a future conversation or agreeing to subscribe to an email newsletter. Measured by generating meaningful interactions and moving prospects through the buying cycle to create sales
Overcoming Sales Obstacles Read More »
