Content Marketing

Do You Know Your Get-It Score? Find Out—It’s Free

In this new video, agency lead Peter Baron talks about our Get-It Score assessment that helps determine how well your prospects “get you” in terms of your digital presence. Our evaluation can help ensure that your online marketing channels are at their most effective for reaching and engaging prospects—something that’s vital these days. And, our

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Buyers Are Moving Out of the Traditional Sales Funnel—How You Can Still Reach Them with the Right Content at The Right Time

The traditional buying cycle is no longer a linear process. Online marketing content has empowered buyers to take a DIY approach to researching and evaluating products without interacting with sales until later stages of the buy cycle. By properly predicting what your prospect wants, and how they desire to interact with online content, it’s still very possible to reach them.

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Eight Things to Know About Your Prospects

Today, marketers are digging deeper into understanding their buyers by learning more than what’s on the surface. Identifying characteristics beyond a simple profile can give you insights that can ultimately sharpen marketing messages, streamline your selling process, and optimize your marketing dollars so efforts aren’t wasted on selling the wrong message to the wrong audience.

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