While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021, there were 850,000 active podcasts, a 20-percent-plus growth over the previous year. Nearly 60 percent of people in the United States listen to podcasts, with 28 percent listening on a weekly basis. There are podcasts […]
Hear Us Out: 7 Tips for Starting Your Own Podcast Read More »
Most B2B companies are on at least one social platform, but many are just not getting the results they want. They’re hearing about other businesses that are using social to gain loads of followers, increase their market visibility and thought leadership, drive leads, and more. So why isn’t social working for their business? Most likely,
Creating a Social Media Content Strategy Read More »
As marketers, don’t we deserve a little something for ourselves under the tree this holiday? Give yourself a gift that can help you better reach and engage your target audience in 2021: Carabiner’s “Get-It Score” evaluation is the best kind of gift—it’s absolutely free! We’re offering to take a look at one of your top
Two Great “Gifts” for More Effective Marketing Read More »
Traditionally, only C-level executives were put through the rigors of media training. After all, they’re the ones at the top of the food chain and most likely to speak as company representatives, right? However, more companies—especially larger ones—are finding that some basic media training makes sense for employees at other levels too. Beyond the
Media Training: Not Just for CEOs Anymore Read More »
I really appreciate that in the face of adversity, this year’s Venture Atlanta pivoted to become Venture Atlanta Live Online and delivered its first-ever, all-digital event. While an alternative course would have been to cancel or postpone until after the pandemic, the Southeast’s largest investor conference evolved, recognizing that it is vital to supporting the
Venture Atlanta Engenders Spirit of Entrepreneurism, Even in All-Digital Format Read More »
Big news! We recently opened our new Nashville satellite location and are excited to bring our full-spectrum marketing and PR services to this growing city. While most people think of Nashville as the home of country music, what they might not know is that it’s also a rising innovation center and technology hotspot. In fact,
Carabiner Is Now In Nashville Read More »
In this new video, agency lead Peter Baron talks about our Get-It Score assessment that helps determine how well your prospects “get you” in terms of your digital presence. Our evaluation can help ensure that your online marketing channels are at their most effective for reaching and engaging prospects—something that’s vital these days. And, our
Do You Know Your Get-It Score? Find Out—It’s Free Read More »
In the British town where I grew up, there’s a well-known story about how a young boy helped to get a double-decker bus unstuck from under a railway bridge. The driver didn’t realize the bus was too tall to pass under the bridge, and so he got the vehicle really lodged in there. Engineers were
Out-of-the-Box Thinking: Why Creativity is Vital for Business Read More »
Email marketers are in constant competition for subscribers’ time and attention. How do you break through the noise? We’ll give you a hint: it’s time to get personal. Read our blog to learn more about the golden rule and 6 email best practices to ensure your messages get the attention you want.
6 Tips for Better Email Marketing Read More »
Social selling should be a critical part of your sales process these days. And, if you aren’t social selling, chances are you’re leaving money on the table. Read to learn more about social selling and how it fits into your overall strategy.
Why You Should Care About Social Selling Read More »
