There’s no end to the things companies can do to make a positive social impact. But where do you begin? For most, it’s as simple as integrating social responsibility practices in your organization. Find out how you can get started with our three quick tips.
Why “Doing Good” Is Good for Business Read More »
Social selling should be a critical part of your sales process these days. And, if you aren’t social selling, chances are you’re leaving money on the table. Read to learn more about social selling and how it fits into your overall strategy.
Why You Should Care About Social Selling Read More »
Tidying expert Marie Kondo, a Japanese organizing consultant, Netflix star and author, developed the KonMari Method™, a way to transform your home by gathering possessions by category and keeping only those items that “spark joy.” Kondo’s advice is taking the world by storm. But what does all this have to do with marketing?
How to “Kondo” Your Marketing: Declutter, Refresh & Reenergize Read More »
Peter Baron, founder and principal of Carabiner Communications, speaks with Evelyn Ashley and John Monahon of Trusted Counsel about the importance of a brand promise, and how to deliver on it.
In the Exit Game, Support the Brand Promise Read More »
Segment 2 of In Process podcast about PR and marketing considerations before selling a business. Evelyn Ashley and John Monahon of Trusted Counsel interview Peter Baron, Founder and Principal of Carabiner Communications, about the importance of not leaving the PR and marketing teams on the bleachers when an exit is being planned.
In the Exit Game, Don’t Bench the Promoters Read More »
As technology drives us ahead, Peter Baron provides advice to the marketing strategist on embracing new ideas and keeping an eye towards the future, considering both sides of the coin and the tech impact on long-range plans for business.
Driving with an Eye to the Future Read More »
In the 30 years that I’ve worked in the tech and life science sectors in Atlanta, I’ve met some really smart people. In my “B2B Visions” series of posts, I am taking the opportunity to introduce you to some of them. Today, I have the pleasure of sharing a conversation I had with Bill Jones of local VC firm, TechOperators.
Active Learning, Local Involvement, and Beer: Q&A with Entrepreneur, VC Bill Jones Read More »
Earlier this year, Salesforce released its 2015 State of Marketing Report that delivers marketing insights from over 5,000 global marketers. The comprehensive report is a powerhouse of information that looks at areas of increased spending, rising trends, as well as the challenges facing today’s businesses. Key among the takeaways is that 84 percent of marketers
Salesforce’s State of Marketing Report Delivers Key Insights, Recommendations for 2015 Read More »
In a previous post, I suggested that the nature of “messaging” has changed so dramatically that the traditional messaging document, chock full of pre-launch analysis, is obsolete. I realized later that I stopped short. The traditional Grand Marketing Strategy for all start-up launches needs to be tossed in favor of a more flexible and athletic
Scrapping Strategic Tactics in Favor of Tactical Strategy Read More »
According to a recent marketing performance management and measurement survey, 85 percent of marketers feel increasing pressure to measure marketing’s value and contribution, yet only 26 percent are capable of determining their impact on the business. Conducted by VisionEdge Marketing and ITSM, the survey provides a view into what best-in-class marketers, given an “A” grade by
Marketing Performance: How Do You Measure Up? Read More »
