Business Insight Archives - Carabiner Communications

Power Of Habit: Why Getting Into The Prospect’s Mind Is Key to Marketing Success

Among the myriad factors influencing purchases, habits stand out as a key driver. By habits, we mean the ingrained behaviors that shape how prospects interact with products and brands. In the B2B realm especially, decision-makers often rely on habitual patterns when evaluating solutions, engaging with vendors, and making buying decisions. Understanding, anticipating, and supporting these […]

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6 Best Practices for Mastering Omnichannel Marketing

Business Strategy & Insight / The Connector

Desktops, tablets, and smartphones, oh my… In our fast-paced digital landscape, customers are interacting with brands across multiple channels, creating a need for seamless customer experiences across various devices and touchpoints to drive engagement and loyalty. In fact, businesses with strong omnichannel customer engagement strategies retain on average 89% of their customers, compared to just

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Why Integrity In Marketing Is So Important Right Now

PR & Marketing / The Connector

There is little denying the use of artificial intelligence will only proliferate as it continues to reshape the way we work, communicate, and create. Already, it has given rise to breakthroughs in healthcare, finance, manufacturing, entertainment, and more, requiring humans to adapt to a future where collaboration with intelligent machines is not just a necessity

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How to Build Stronger Relationships with B2B Prospects

PR & Marketing / The Connector

According to research firm Forrester, over the past three years, the total number of interactions that buyers require in order to make purchase decisions has increased by 59 percent. This alone suggests a growing complexity in the ways marketers must reach prospects. Among this complexity is the eventual shift from one-to-many marketing tactics to more

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Should Your Press Release Go On The Newswire?

PR & Marketing / The Connector

The first goal of any news announcement is to disseminate it to the broadest audience in an efficient manner, which is why newswire services have been a de facto choice. Newswires provide a way to distribute news to a vast network of reporters, potential investors, buyers, and others. However, as with any tool, there are

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What It Takes To Be A Thought Leader

Business Strategy & Insight / The Connector

Thought leadership—it’s a buzz phrase frequently used when talking about company goals and ambitions, but what does it really mean, and even more, what does it require to establish it? According to Forbes contributors, a thought leader is “one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or

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Carabiner Is A Sponsor Of The 2023 National Cyber Summit

News & Updates / The Connector

We’re pleased to announce that Carabiner Communications is a Bronze Sponsor of the 14th annual National Cyber Summit, taking place September 20-21 at the Von Braun Center in Huntsville, Alabama. The summit is the nation’s most innovative cybersecurity technology event, offering diverse focus areas, top speakers, and unmatched accessibility to learning, networking, and collaborative opportunities.

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Carabiner Now Offers Market Research In Partnership With Stable Kernel

News & Updates / The Connector

We’re pleased to announce a new service to our clients through our partnership with the market research arm of software development firm Stable Kernel. Savvy organizations utilize market research to better understand their markets and minimize risk before investments are made. We’re kicking things off with a conversation with Emily Creek, Senior Director of Customer

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From Views to Customers: Why Video Marketing Is A Game-Changer

Business Strategy & Insight / The Connector

With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact, the highest-ever proportion of marketers (96 percent) say they value video as an important part of their marketing strategy in 2023. Here is just some of what the use of video in marketing can offer:

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Amplify Your Message With These 7 Press Release Best Practices

PR & Marketing / The Connector

The art of effective communication holds power, and the press release remains a tried-and-true method for disseminating news and capturing attention. In fact, we’ve talked before about the ongoing credibility of press releases in today’s increasingly cynical world. While it’s true that well-crafted press releases can gain media coverage and generate new leads, the reality

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