Social media use remains high as people continue to rely on it to connect with family, friends—and yes, brands. In fact, it’s extremely likely that your B2B company is on LinkedIn (the most popular social network for businesspeople) and may also have a presence on Facebook, Twitter, or Instagram. But are you using these channels […]
Why B2B Companies Need a Social Strategy Read More »
While LinkedIn advertising can be costlier than other platforms, the results can be substantial. For instance, LinkedIn is 277 percent more effective than either Facebook or Twitter for lead generation. In fact, with 80 percent of online B2B leads coming from LinkedIn, it makes sense for companies to allocate a portion of their ad dollars
Getting Started with LinkedIn Advertising Read More »
The pandemic has brought with it many changes, including the temporary halting of in-person meetings due to social distancing requirements. While Zoom videoconferences and webinars have become de rigueur, they’ve also become increasingly less effective, likely due to their overuse. Think about it – it’s not unusual for a businessperson to participate on multiple videoconferences
3 Tips for Giving Virtual Event Fatigue the Boot Read More »
We’ve talked before about ways to use LinkedIn to grow your business connections online. However, there’s another social network you’ll probably be hearing more about. Clubhouse is an invitation-only, audio-based social media app that lets members explore areas of interest while also sharing their thoughts and subject matter expertise. It’s likely you’ll find that Clubhouse
Clubhouse: The Next Big Thing for Virtual Networking Read More »
We are firmly planted in the digital age, with email, social channels, websites, and online advertising a mainstay of the marketer’s toolbox. It’s been this way, really, since the early 2000s ushered in high-speed Internet (half of all Americans had broadband by 2007) and people began spending more and more of their business and personal
Why Traditional PR Is Coming Back in Vogue Read More »
Spring is the time when we think about starting off with a fresh, clean slate. This is why we’re revisiting one of our most popular posts ever, which relies on wisdom from organizing consultant Marie Kondo to help marketers “spring clean” their tactics and tools. Originally posted 3.7.19 Spring is finally here! For some reason,
How to “Kondo” Your Marketing: Declutter, Refresh, & Reenergize Read More »
Paid social campaigns are a popular way to reach audiences in places where they are spending time online, such as on LinkedIn, Facebook, or Instagram. In fact, 72 percent of B2B marketers who use paid digital channels say that they are using paid social. While the premise of paid social seems simple enough, it requires
5 Steps for Planning a Paid Social Campaign Read More »
Marketers tend to think they know their prospects, but how well do they know them really? With the increasing role of marketing automation and a global pandemic in play, the reality is that most companies are getting farther away from their customers and prospects, not closer, meaning we don’t know them as well as we
Why Buyer Personas Should Be at the Heart of Your Marketing Strategy Read More »
As marketers, don’t we deserve a little something for ourselves under the tree this holiday? Give yourself a gift that can help you better reach and engage your target audience in 2021: Carabiner’s “Get-It Score” evaluation is the best kind of gift—it’s absolutely free! We’re offering to take a look at one of your top
Two Great “Gifts” for More Effective Marketing Read More »
Traditionally, only C-level executives were put through the rigors of media training. After all, they’re the ones at the top of the food chain and most likely to speak as company representatives, right? However, more companies—especially larger ones—are finding that some basic media training makes sense for employees at other levels too. Beyond the
Media Training: Not Just for CEOs Anymore Read More »
