Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants the audience to do next. For instance, does your content encourage the prospect to watch a video, download a free white paper, or make a phone call to interact with a salesperson? If not, then […]
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A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers. When done properly, it can help your B2B to better understand its audience—including its needs, motivations, and buying hesitancies. Knowing these factors helps marketers to create tailored and more compelling marketing content and campaigns. In
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With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of time to posting to at least one platform, if not more than one. But do you ever wonder if your social activities are worth all the time and effort? Sure, your audience is on social,
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We all pretty much understand by now that video is a desirable component of a marketing strategy. Such content is highly engaging, with viewers retaining 95% of a message on video versus 10% when reading text. That’s huge. While companies distribute video via their websites 85% of the time, there’s another rising trend marketers should
Is Video the Winning Part of Your Next Business Proposal? Read More »
While Instagram is a perennially obvious choice for consumer-focused companies and influencers, B2Bs may be wondering whether the social channel holds any marketing benefit for them too. The answer is a resounding yes. Increasingly, in fact, B2Bs need to be on Instagram. Why? The reason is simple: your audience is there. While LinkedIn remains the
Should Your B2B Be On Instagram? Read More »
While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B arenas. In either case, influencers are best defined as someone with the ability to impact the buying decision of a target audience. In B2C, influencers are often fashionistas, recording artists, celebrity chefs, and the like—especially
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There is a common misconception about what media relations is and what it entails. While social posts, news releases, and blog posts are sources of news, media relations is the process of communicating such news directly to a journalist, in the form of a pitch. Media relations is handled by a company’s communications officer or
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In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and revenue generation are almost always part of the conversation. Even companies that have just come off a successful campaign want to know how they can do things a bit better the next time. But what
4 Reasons Why Your Digital-Marketing Campaign Didn’t Perform Read More »
Most B2B companies are on at least one social platform, but many are just not getting the results they want. They’re hearing about other businesses that are using social to gain loads of followers, increase their market visibility and thought leadership, drive leads, and more. So why isn’t social working for their business? Most likely,
Creating a Social Media Content Strategy Read More »
The COVID-19 pandemic made especially clear the need for telehealth services that can be used to care for people outside of traditional healthcare settings, such as hospitals and physician offices. A cousin of telehealth, remote patient monitoring (RPM) is particularly useful in the daily management of chronic diseases such as hypertension, COPD, diabetes, obesity, and
Improving Healthcare Outcomes and Lowering Costs Via Remote Patient Monitoring Read More »
