While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B arenas. In either case, influencers are best defined as someone with the ability to impact the buying decision of a target audience. In B2C, influencers are often fashionistas, recording artists, celebrity chefs, and the like—especially […]
The Continued Rise of B2B Influencer Marketing Read More »
There is a common misconception about what media relations is and what it entails. While social posts, news releases, and blog posts are sources of news, media relations is the process of communicating such news directly to a journalist, in the form of a pitch. Media relations is handled by a company’s communications officer or
5 Things B2Bs Must Know for Better Media Relations Read More »
In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and revenue generation are almost always part of the conversation. Even companies that have just come off a successful campaign want to know how they can do things a bit better the next time. But what
4 Reasons Why Your Digital-Marketing Campaign Didn’t Perform Read More »
Most B2B companies are on at least one social platform, but many are just not getting the results they want. They’re hearing about other businesses that are using social to gain loads of followers, increase their market visibility and thought leadership, drive leads, and more. So why isn’t social working for their business? Most likely,
Creating a Social Media Content Strategy Read More »
The COVID-19 pandemic made especially clear the need for telehealth services that can be used to care for people outside of traditional healthcare settings, such as hospitals and physician offices. A cousin of telehealth, remote patient monitoring (RPM) is particularly useful in the daily management of chronic diseases such as hypertension, COPD, diabetes, obesity, and
Improving Healthcare Outcomes and Lowering Costs Via Remote Patient Monitoring Read More »
Due to the ongoing COVID-19 pandemic, virtual conferences and events have become commonplace. And while they can never really take the place of in-person events, in our current times they’re a necessity. Even as some events cautiously return to limited in-person attendance, others are remaining digital only or are offering virtual attendance as an option
6 Tips for Making Your Virtual Conference More Engaging Read More »
Over the years, our agency has led corporate programs on how to optimize LinkedIn to grow your network and build more authentic relationships. We recently shared some of this knowledge by hosting a free, 30-minute webinar, “How to Build Better Business Opportunities on LinkedIn.” Why LinkedIn? For one, it’s the number one social channel for
Watch Our Webinar Replay: How to Build Better Business Opportunities on LinkedIn Read More »
Social media use remains high as people continue to rely on it to connect with family, friends—and yes, brands. In fact, it’s extremely likely that your B2B company is on LinkedIn (the most popular social network for businesspeople) and may also have a presence on Facebook, Twitter, or Instagram. But are you using these channels
Why B2B Companies Need a Social Strategy Read More »
While LinkedIn advertising can be costlier than other platforms, the results can be substantial. For instance, LinkedIn is 277 percent more effective than either Facebook or Twitter for lead generation. In fact, with 80 percent of online B2B leads coming from LinkedIn, it makes sense for companies to allocate a portion of their ad dollars
Getting Started with LinkedIn Advertising Read More »
The pandemic has brought with it many changes, including the temporary halting of in-person meetings due to social distancing requirements. While Zoom videoconferences and webinars have become de rigueur, they’ve also become increasingly less effective, likely due to their overuse. Think about it – it’s not unusual for a businessperson to participate on multiple videoconferences
3 Tips for Giving Virtual Event Fatigue the Boot Read More »
