With 2015 quickly winding down, we have taken a look at what’s in store for marketers as we move into next year. We turned to some of our favorite reads for insight into the trends that will shape your marketing in 2016.
Are You Ready for the New Year? Top Trends Shaping Your Marketing in 2016. Read More »
When I immigrated to the United States from the United Kingdom 34 years ago, I quickly realized that while we share some things in common culturally, in reality, a common language separates us! One of the first differences I noticed, and that still persists today, is how many American pop culture references—from television, movies and sports—creep into business conversation.
Four Marketing Lessons from Television’s “Golden Age” Read More »
What does Coca-Cola replacing its CMO have to do with B2B marketing? Based on just the headline, you could conclude that this news is irrelevant to B2B marketing. However, B2B companies can learn a great deal from the recent marketing changes at Coke. Coke’s most recent CMO had a longer tenure than most in his
Key B2B Marketing Takeaways From Coke’s CMO Replacement Read More »
