The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing for brand building and demand generation. More than 1,200 North American B2B marketers participated in the survey designed to understand the impact of content marketing on these organizations, as well as the tactics they are implementing to drive awareness and recruit new customers.
Titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends–North America, the report shows that B2B marketers are getting better at content marketing. In fact, 42 percent of respondents consider themselves effective at content marketing, up from 36 percent last year.
The report also indicates B2B marketers are using numerous social media platforms to distribute content more frequently than they did last year. In addition, they now use an average of six platforms, versus five in 2012. What are the favorite social networks among survey participants? LinkedIn (91%) followed by Twitter (85%), Facebook (81%) and YouTube (73%).
The following infographic highlights these and other report insights.
Infographic via HubSpot